Digital media giant Yahoo has announced that they would be shutting down the old version of their Yahoo Messenger application on August 5th, 2016. Yahoo! Inc.’s Messenger has for almost 18 years been the default communication tool.
In a bid to rebrand and reinvent their position amongst other tech heavyweights, they would be switching to a more modern and user-friendly version of the application which will run on an entirely different platform from that of its predecessor.
Yahoo released an official statement to support this abrupt albeit necessary change:
“In December of 2015, we announced a brand new Yahoo Messenger for mobile, the Web and in Yahoo Mail on the desktop, built on a new modern platform. This complete revamp brings users an incredibly fast, beautiful and smart way to send — and unsend — messages, photos and animated GIFs in 1:1 and group conversations.
“While today we provide basic interoperation between the legacy product and the new Messenger, we encourage all of our users to complete their transition to the new Yahoo Messenger as we will no longer support the legacy platform as of August 5, 2016. We intend to continue our focused efforts on the new Messenger, with a goal of delivering the best experience to our users”
Back in 2015, this report revealed that Facebook owned two of the most popular apps in the space, with Facebook Messenger at 600 million monthly active users and WhatsApp at 700 million. This revelation and many others could be the reason Yahoo is rebranding.
Yahoo Messenger app has been in service since the late 1990’s and although it has been eclipsed by rivals like Whatsapp and Facebook messenger, there’s no doubt there will be an air of nostalgia over the digital demise of the app. Users will have to comply with uninstallation rules while waiting for the release of Yahoo’s new digital brainchild.