It seems like everyone and his uncle has an Instagram page these days. It isn’t surprising considering that it is one of the most popular social networks and one of the fastest growing ones. The only problem is that if everyone is getting in on the action, how do you differentiate yourself?

Instagram Stories is a great way to get your audience to engage with you. It’s such a great tool, though, that everyone is using it.

Thinking your business out of the box

To differentiate your business, you need to think outside the box.

Instagram Stories: How Businesses Use it to Grow
Photo by Nikita Kachanovsky on Unsplash

In the infographic provided by, you will see how some of the world’s leading brands have used this feature.

It gives you a good starting point, but let’s put an African spin on things, shall we? Community is a big deal here. Why not use your Instagram Stories to help reinforce your brand as being community-spirited?

What about posting pics of the latest events happening in the community? Why not interview interesting people in the area? Many people have life lessons that they are dying to pass on – you could help them do that.

What about some helpful how-to videos for the school kids in the area? Or videos aimed at adults who are trying to learn new skills to help improve their own situations? The list goes on and on.

And, while these videos won’t necessarily say anything about your business, they show what your business values are. And that can be a lot more valuable when it comes to building a strong brand.

Take it a step further. Is there a business in town that complements your own? Not someone in direct competition, obviously. Maybe you two could partner up and use Stories to introduce each other’s businesses.

Times are tough; businesses need all the help they can get. By thinking outside the box when it comes to this aspect you are building a lot of goodwill for the future. It is something that will take a short amount of time – you don’t need a professional film shoot. Just grab your phone and get out there. Who knows where it could lead, though?

Instagram Stories: How Businesses Use it to Grow



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