Startup Guide has launched an innovation hub in Johannesburg, South Africa. Startup Guide is a global guide for startups in high-growth innovation hubs in Europe, the US and Middle East. After launching in Cape Town earlier last year, the company has now moved to Johannesburg.

According to Sissel Hansen, Founder and CEO of Startup Guide, South Africa’s largest city is emerging as a key innovation hub for startups.

“Johannesburg has recently emerged as a growing ecosystem for startups and entrepreneurs in Africa, particularly in the tech industry. We’re thrilled to have the opportunity to create a comprehensive guide of resources for aspiring founders wanting to do business in South Africa’s largest city,” he said.

About Startup Guide

Startup Guide Johannesburg was launched at Wits University’s Tshimologong Precinct. Tshimologong Precinct is one of Johannesburg’s newest high-tech addresses in the vibrant inner-city district of Braamfontein. It focuses on the incubation of digital entrepreneurs and the commercialization of research. Tshimologong equally deals with the development of high-level digital skills for students, working professionals and unemployed youths.

Startup Guide Launches Innovation Hub in Johannesburg
Startup Guide Hub, Johannesburg

Lesley Williams, CEO of Tshimologong Precinct, says: “South Africa is fast-becoming a go-to source for innovation, especially in the tech sector. We believe the introduction of a dedicated resource for the startup ecosystem in Johannesburg will unlock significant opportunities for innovation hubs such as ours to more easily connect with entrepreneurs, experts and other roleplayers, ultimately providing a more supportive environment for growth.”

Sissel Hansen founded Startup Guide in 2014 to help entrepreneurs who are looking forward to start a company. It is a creative content and publishing company that produces guidebooks and tools. This  therefore helps entrepreneurs connect to communities and resources in the leading startup cities around the world.

Startups are the lifeline of any economy and innovation around the world. They provide job opportunities and new products. The road to fulfilling these dreams of an entrepreneur is not easy. As such, Startup Guide is a company that hopes to make this journey easier for entrepreneurs. In other high-innovation cities around the world, the company has helped in enhancing the overall performance of startups in those communities.


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