The Samsung Galaxy Note 7 replacements are said to be experiencing the same problem of explosion as when it first took to the market. The company has hereby asked all owners to turn off their devices while it investigates the new claims of the device catching fire. Did they make the same mistake twice? What a disaster.
“Because consumers’ safety remains our top priority, Samsung will ask all carrier and retail partners globally to stop sales and exchanges of the Galaxy Note 7 while the investigation is taking place,” the company said.
“Consumers with either an original Galaxy Note 7 or replacement Galaxy Note 7 device should power down and stop using the device and take advantage of the remedies available,” it added.
The long awaited Galaxy Note 7 which was supposed to be a “Holy Grail” for Samsung lovers, ended up being a nightmare. The phone which was launched in August, has ended up being much more than a failure to Samsung and a huge disappointment to its users (Hello! iphone 7).
As at 1st September, 2016 there were 35 cases of Battery explosions. Samsung decided to recall all Galaxy Note 7s in the market. A decision which affected 2.5 million devices. According to the Samsung, 45,000 Note 7s had been sold across Europe through pre-ordering, mostly in the UK. More than 75% of those have been replaced with either a Note 7 or another Samsung handset.
It’s Now Brand Loyalty Vs the iPhone 7.
Released weeks before the iPhone 7, the Galaxy Note 7 was meant to be a boost to Samsung’s profits. Due to its failures, Samsung shares have taken a hit and Apple has seen its stock rise. Of course this was supposed to be the case given the fact the iPhone 7 which was also highly anticipated, never experienced technical issues as its rival.
However, the Note 7 issues in a way, could be advantageous to Apple, as some Samsung users might switch brands. It will only take so much loyalty for the brand before most Samsung lovers purchase the galaxy Note 7 if it is later on released. It will go a long way to affect other Samsung products. Brand reputation has been deeply affected, as it’s strange for such a company to make the same mistake twice.