Ringier One Africa Media is a giant classified that resulted from a merger between Ringier Africa and One Africa Media (OAM). Ringier is bringing forth acquired properties like Expat-Dakar, ZoomTanzania, and PigiaMe whereas One Africa Media is bringing Jobberman, Brighter Monday, Cheki, BuyRent Kenya and Private Property Nigeria to the table.
One Africa Media co-Founder/CEO Justin Clarke will act as the point guard in the joint effort, with the rest of the leadership coming from both sides. “We have been looking for the right strategic partner with a similar broad vision for classifieds in Africa and who has a deep understanding of how things work in this complex content as well as the long term commitment to stay the distance in some very large but early stage markets.” Said Justin Clarke.
The Ringier-OAM partnership is expected to yield results in six countries, across three strategic regions: Nigeria & Ghana in Anglo-phone West Africa; Kenya, Tanzania & Uganda in East Africa; and Senegal in Francophone West Africa.
Robin Lingg, Ringier Africa & Asia CEO confirms that “One Africa Media has pioneered the vertical classifieds market in Africa and Ringier has built and grown some of the biggest horizontal marketplaces on the continent. We now have a clear, focused vision to operate and grow some of the biggest horizontal marketplaces on the continent. We now have a clear, focused vision to operate and grow Sub-Saharan Africa’s most innovative, expansive & profitable classifieds company together.”
According to the Ringier Africa GM, Leonard Stiegeler “The joint focus of ROAM will be to serve its users across Africa with best-in-class marketplace platforms” He continued, “Combining the group’s strength will help our users reach a larger audience with their offers and find what they are looking for easier and faster.”
Clearly, Ringier Africa and One Africa Media are joining forces to take on Naspers’ OLX, Rocket Internet’s offerings (Vendito, Carmudi, Lamudi and Everjobs) and new kids on the block, Frontier Digital Ventures (who own Jobwangu, PropertyMaputo, Afribaba, Kupatana, and CarWangu). It remains to be seen who the winner will be, in the classifieds space, but it’s definitely gotten a little more interesting.