Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, announced that it has opened its latest social channel ‘Public Chats’ to partners in Africa and the Middle East. Brands, organizations, celebrities, public figures and social influencers from African countries can now join Viber’s global platform to reach a local and regional audience

Public Chats are live discussions that Viber users can follow, like and share with their community.

Public Chats are easy to follow from within the Viber app. Anyone on Viber can follow as many Public Chats as they like with the help of the search tab. Conversations are multi-media and include text, photos, audio, video, stickers, web links and geo-localization.

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