Otto Beseka Isong is Founder & CEO of Akwajobs.com. He’s also a leading business development strategist in Silicon Mountain.
From his experience in the business world, Otto Beseka in this article discusses why Cameroonian startups that focus on growing the market but fail to grow the metrics, are bound to tank.
In my journey as a startup founder, I’ve come to the realization that metrics are as important as markets. In my case, new metrics provided the guide in redefining a hopeless market.