As an entrepreneur, what you need are innovative marketing ideas that will set you apart from competitors and attract more customers to you. This may sound quite simple. Yes it is quite simple. Adopt these marketing tips to promote your business
- Create partnerships
- Be everywhere
- Engage in CSRs
- Have customers become part of your team
Team up with organizations or persons.As a startup, because you may not have enough resources to place regular adverts on the traditional media platforms, seek partnerships that will help project your company.
Think about partnering organizations that will help expose your business. But be prepared to offer something worthy in return. These partnerships may not come free.
Use social media as a platform to break into the market. Being everywhere should not only be restricted to social media, it literally means everywhere. Call on radio stations speak to TV stations, use billboards, bumper stickers and t-shirts etc.
In effect, you want your brand to be noticed by your target audience so exhaust all available means to market your company. Try to focus on the target audience. Be different and get your name out there as much as possible.
Engage in CSRs
Engaging in Corporate Social Responsibility is one of the best ways to market your start-up. Many a times, you do not need a huge budget to engage in an effective CSR project.
Have customers become part of the team
Make your customers feel part of the team to secure their loyalty. Identify customers who can assist you with their influence to reach larger markets and bring them on-board. Know your customers and build healthy and lasting relationship with them.
These are few marketing tips every upcoming entrepreneur in Africa can adopt to expand his reach to larger markets
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