#LinkedIn has already cemented its position as the go-to social network for working professionals. Now, it’s aiming at a younger audience with its new app for #students that slated to launch on Monday.
The app will suggest roles based on your education, surface job listings for your selected major and deliver career advice content through a card-based interface.
LinkedIn says that it hopes to inform students about opportunities they may not have been aware of. For example, if you’re studying psychology, it’ll tell you about alternative roles that you can consider, such as a recruiter for a large firm.
It’s an interesting approach for LinkedIn to try and stay relevant while also bringing users on board before land their first job. Ada Yu, a senior product manager at LinkedIn, said, “This is a soft introduction to students who may not know the value of networking and introduce LinkedIn’s value proposition.”
As of now, LinkedIn Students is available for US users, on Android and iOS but it will be expanding to other countries.EN FR