has launched a new flagship smartphone in a bid to regain some ground lost to other manufacturers at the pinnacle of the device market.

The features a brand new camera of 12MP, faster hardware, improved audio and better battery technology.

The Taiwanese firm says it has been working on the new handset for 12 months and that many of the developments in the device are based on customer feedback.

The new smartphone faces a significant challenge in a crowded premium smartphone market, where the seemingly relentless increase in sales seen in recent years is starting to slow down.

Samsung has recently launched its S7 handset, and last week Huawei unveiled its new P9 device.

The HTC 10 will be available in Ireland as from May at a price of €699. We hope it gets to Africa too as soon as possible.



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