The entertainment industry in Africa has taken a whole new turn in the past few years. From our music, to our films and why not fashion. Amazing how much people are investing in this sector. Media 256 is redefining video making on the African continent.While the rest of us are dancing and turning up to latest tracks, these Ugandan “bad guys” are behind the scenes trying to bring to live Africa’s HBO.
Out of disappointment, Isaac Oboth a 26-year-old Ugandan decided to create Media 256. The Story! According to Forbes, Oboth in 2007, hired a videographer to film his high school prom with the intention to sell the DVDs. The video was terrible, he said. But in just a day, he sold all 250 copies. He realized that people were willing to pay for what he considered a poor product, so it was clear they would pay more for a good product.
“I immediately went online and began googling what it took to shoot and edit great quality videos. Before I knew it, I was spending 16 hours a day behind a computer watching tutorials on shooting and editing,” says Oboth. He founded Media 256, which shoots and edits commercials, documentaries and TV shows.
Isaac and his team learned every skill about film making online. Through software training sites, and from tips posted by major film makers. Their services range from covering events, advertisements to corporate videos. Producing at least two videos a week, Media 256 has managed to grab for themselves a handful of BigCos as clients. Some of which include CNN, Coca-Cola , Nestle and African Leadership Academy.
Isaac Oboth employs about seven people and makes over $100,000 a year. One of Oboth’s biggest achievements has been a 10-part TV series dubbed Discover Uganda which aired in Uganda and later sold to The Africa Channel, a cable channel in the US.