Cameroon’s superstar female footballer Gaëlle Enganamouit, just achieved one more accomplishment. She is the new brand ambassador for Africa’s leading multinational money transfer service – Western Union. Prepare to get used to seeing her face on all Western Union adverts because this contract will last up until March 2017.
“We are pleased to announce that, Gaëlle Enganamouit, professional player of Cameroonian football nationality is now brand ambassador for Western Union in Cameroon and lend her image to our forthcoming campaigns,” according to this statement .
Quite a great marketing strategy for the company, especially with the coming of the African Cup of Nations which will take place in November, and right here in Cameroon. With this, foreign users can trust the service more.
“The choice to associate with Gaëlle’s image to the branding of the pioneer in money transfer on the eve of the Women’s AFCON will help strengthen the proximity to our customers. This reflects the dimension of our brand promise to Cameroon, “the statement further explained.
The female player of The Lionesses signed for Swedish club FC Rosengard, after leaving Eskilstuna united. Meanwhile, at WFC Spartak, she scored the fastest goal in Women’s football history which took her just 2 seconds. The success stories just kept on increasing as she succeeded to take her national team to the 2015 FIFA Women’s World Cup in Canada, thus becoming the only African side that advanced from the group stage.
She also became the first African player ever to score a hat-trick in Cameroon’s 6–0 win over Ecuador at the FIFA Women’s World Cup final tournament match in Canada.
It is so much hard work, effort, and struggles that have put her in the spotlight as one of the best female footballers in Cameroon. Hopefully, this new step opens the way for other female players as they struggle to shine the light on Cameroonian female football.