Mobile penetration in Africa has linked many to the online world. In order to capture many consumers, online marketers need to build trust and provide quality products. As a result, Farfetch is starting a cohort for startups. The startups will have direct access to Farfetch’s expertise in the luxury fashion and technology industries. Among others chosen for this cohort is Fashpa fashion website. 

Farfetch is a marketplace for luxury brands and it launched its accelerator programme, Dream Assembly in April 2018. The accelerator was launched to provide mentorship, networking opportunities and early-stage funding for startups. In a bid to achieve its goals, the accelerator has chosen 11 startups to take part in a 12-week cohort which on September 7 in Lisbon, Portugal.

Listed among these favoured startups is a Nigerian-based fashion e-commerce site, Fashpa.

According to Stephanie Phair, Chief Strategy Officer at Farfetch, the companies chose to participate in the first Dream Assembly cohort all have great potential to present innovative solutions and are capable of shaping the future of e-commerce. Plus, the companies are working with cutting-edge technologies, including artificial intelligence (AI) along with others to revolutionize commerce.

Fashpa fashion website

E-commerce is a vibrant and potential source for economic growth and development in Nigeria. The sector is experiencing growth in other countries like Kenya, South Africa, and Egypt. Thanks to the country’s economic diversity giving her a leeway to online marketing, Nigeria has a growing number of e-commerce sites, ranging from furniture to fashion.

Fashpa, is one of Nigeria’s leading online marketplaces. The website deals in African fashion and brands, ranging from shoes to clothes. They provide customers with the latest trends and hottest brands at affordable prices.

Being part of the Dream Assembly Programme is a plus to Fashpa as this has provided the company with an opportunity to network with other startups. Furthermore, the company will learn from the expertise of leading fashion sites like Farfetch.  The startup will also have the chance to pitch its ideas to a selection pool of external investors, for follow-up funding.

The brain behind Fashpa

Oyindamola Honey Ogundeyi founded Fashpa in 2015 as an online fashion store, retailing trendy clothes, shoes and accessories. She has as goal to become Africa’s go-to place for the latest fashion trends, ranging from clothing items, shoes, accessories or beauty products. It takes only a go-getter like her to reach this juncture in just three years.  According to her, her success is thanks to the team spirit of her team.

Fashpa Fashion Website, Brand for Africans
Oyindamola Honey Ogundeyi, Founder of Fashpa

Ogundeyi’s drive to create an online fashion store was because she had difficulties in finding any great fashion store in Nigeria. So, she decided to create her own fashion store Fashpa (Fashion Parade). Today, owns its label, servicing all states in Nigeria and also Africans living in the diaspora.

According to the fashion icon, Africans have a sophisticated taste for fashion. However, they don’t have access to fashion products that reflect Africans. As a result, she created Fashpa to grant Africans access to quality and reliable fashion products.

Today, her company has been selected to participate in Fartech’s cohort for startups that will expose upcoming fashion websites to external investors.

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