Facebook the giant corporation and online social networking service is on the verge of the monetization of the different aspects of its activities and become the biggest force in the tech world. Recently, the company allowed all publishers to use the Instant Articles platform and show ads to the readers.
From this survey, facebook users will be able to make some profit from their posts on the social network. Users can include a tip jar, share branded content, and take a portion of the ad revenue Facebook earns from their posts.
It was also reported that Facebook could also ask the users to use a ‘call to action’ button to direct the visitors to donations, some sponsored marketplace, or other monetization schemes.
Facebook doesn’t allow the individual users to earn money by posting any content on Facebook at this moment. But it has allowed the news publishers to make money using its platform by rolling out more tools and ad formats.
Facebook has emerged as an advertising giant and the business of online news has never been According to a recent survey, in the first quarter of 2016, 85 cents of every dollar spent on online advertising goes to Facebook or Google.
Facebook has the power to experiment with new ideas to generate content and revenue. It has realised its potential as a game changer and is busy upgrading and making new rules of internet marketing forgiving.EN FR