There are lots of advantages to be gain when businesses operate online.Business trends are constantly evolving worldwide and Africa is proving not to be left behind. If you are not part of this group better stop delaying and get your business online. Otherwise you just might keep losing so much money.
Four reasons why you should operate online.
1. Perfect venue
In order to make sales you need visitors to come to your shop. On the Internet, your shop could be only a click away from your prospective customers. With proper marketing your Internet storefront can have more buyers than you ever can get in a brick and mortar shop
2. Company’s image.
These days no one takes you seriously if you tell them that your business doesn’t have a website. Whether you sell products or services online or not, in today’s world you have to have a corporate presence on the Internet. A nice corporate site definitely increases the image of a company especially if it has great product or service related content to go with.
3. Cut costs.
New technologies allow you to take virtually any part of your business online which includes supply chain management billing shipping procurement etc. Streamlining these business processes through online systems allows companies to cut costs significantly in almost every sphere of any business.
4. Ability to do business 24 hours.
Continue making sales while your stuff are sleeping. The biggest advantages of online shops are that they are open 24 hours a day year round. Thanks to Internet off time, when your shop is generally closed, sales in some cases can be more than your regular business hours!
5. Go global
Thanks to the Internet you can instantly become a global player. You don’t have to invest large sums of money to do this. There are literally hundreds of vertical and horizontal e-marketplaces available on the net. These marketplaces allow you for a nominal fee to get access to a large audience of prospective customers from all over the world.
Having an online presence builds your credibility and professionalism. Your customers are expecting to see your website address on your business cards and promotional materials. In this juncture, i hereby recommend all african businesses to start operate online as this increases online presence and makes them go global.