- From Fashion to Farming: The Hustles of Dexdel Fontebo Amidst the Anglophone Crisis
- What the Crisis Taught Dexdel Fontebo Teko About Growing Cucumbers on a Cemented Floor
- How the Anglophone Crisis Inspired Martin Ekoke Sona to Produce Multiple Yam Seedlings in a Small Space
- Meeting the Demand for Coconut Oil During the Crisis: How Mutengene-Based Entrepreneur, Kwajika Nyumbof, Did It
- Bongajum Lesley Reinvented his Business Model and Took His Business International to Survive the Crisis
- Ebob Adeline and Diamond Forest Thrive Through the Crisis by Building Clients’ Trust
- How Startups are Cost-Cutting Via Office Sharing During the Crisis: the ActivSpaces Story
- Beyond the Borders: Therese Matuke Targets International Markets with Handmade Beaded Accessories
- How a Buea Entrepreneur Sold Over 500 Fowls on a Ghost Town Day
- How Nkongho Mbeng is Running a Thriving Snails Business in the Middle of the Crisis
- Fongoh Martin’s Advice to Crisis-Hit Entrepreneurs: Lie Low and Re-strategize
- Fighting Entrepreneurial Depression in the Middle of Crisis Over a Plate of Pizza
- How Eduke Nadesh is Keeping Silicon Mountain Alive Despite the Crisis
- How Nde Kong Took His Small Farm Online to Survive the Crisis
- How New Generation Technologies is Using Remote Work to Stay Afloat the Crisis
- Running a Startup in a Crisis Economy ‒ A Call for Submissions
- George Enow Uses Facebook Campaigns and Remote Work to Thrive During the Crisis
- Webshinobis Boss, Ezechiel Vaumi Takes on Relocation as a Strategy to Survive the Crisis
- Fempreneur, Emelda Nyenchupie Battles Through the Crisis with Her Beads – Making Talent
At any time in the entrepreneurial journey, depression will always set in. But in the middle of a crisis, characterized by ghost towns, low sales, and fear of the unknown, it can be worst.
The Anglophone Crisis has thrown entrepreneurs around English Cameroon into a quandary. And as momentum in their businesses is slowed by insecurity and low sales, depression is fast setting in. Most of them have, however, found themselves in the dilemma of relocating to French Cameroon or ‘falling bush’.
Last week, I had a wonderful time over a plate of pizza with some entrepreneurs in Buea at a nouveau pizza joint, Yunick Pizzaz.
We talked for hours. Not about how good the pizza tasted or how the joint was beautifully lit. We talked about ghost towns. About the absence of nightlife and how it is reducing the number of time clients interact with businesses. But more importantly, we talked about how businesses can thrive in such a crisis-ridden zone like Buea.
Entrepreneurs and depression
Suddenly, William’s phone rang. He answered the call and the voice on the other end of the phone said he belongs to the separatist movement and requested FCFA 2 million as a contribution to support the struggle. We all watched as William’s smile gingerly left his face.
After receiving that depressing call, William’s countenance changed as if someone just told him his investments had all tanked. Depression had taken over William.
When he explained the details of his conversation with the unknown caller, it was no news to us.
“Money extortion is nothing new amidst the current crisis” we told him.
“Boy, chill! Whenever you get such a call, just ignore. That caller is not what he purports to be”.
This is how the crisis has been affecting businesses in the North and South West regions, pulling poverty along which reduces the purchasing power of customers. Businesses are taking the hit for it.
Suppliers of agricultural products are unable to provide supplies because of the dangers of going to their farms. Employees no longer work as they should because of fear: they go to work late and close early.
All these affect businesses and causes entrepreneurs to get into depression.
Amidst all this insecurity, businesses struggle to survive. Not forgetting the taste of a great pizza, just sitting with friends at a joint like Yunick Pizzaz could help you empty your mind. You feel relieved when you share your problems and get solutions just like my bosom friend, William.