This entry is part 11 of 19 in the series Running a StartUp in a Crisis Economy

At any time in the entrepreneurial journey, depression will always set in. But in the middle of a crisis, characterized by ghost towns, low sales, and fear of the unknown, it can be worst.

The Anglophone Crisis has thrown entrepreneurs around English Cameroon into a quandary. And as momentum in their businesses is slowed by insecurity and low sales, depression is fast setting in. Most of them have, however, found themselves in the dilemma of relocating to French Cameroon or ‘falling bush’.

Last week, I had a wonderful time over a plate of pizza with some entrepreneurs in Buea at a nouveau pizza joint, Yunick Pizzaz.

 

We talked for hours. Not about how good the pizza tasted or how the joint was beautifully lit. We talked about ghost towns. About the absence of nightlife and how it is reducing the number of time clients interact with businesses. But more importantly, we talked about how businesses can thrive in such a crisis-ridden zone like Buea.

Entrepreneurs and depression

Suddenly, William’s phone rang. He answered the call and the voice on the other end of the phone said he belongs to the separatist movement and requested FCFA 2 million as a contribution to support the struggle. We all watched as William’s smile gingerly left his face.

After receiving that depressing call, William’s countenance changed as if someone just told him his investments had all tanked. Depression had taken over William.

How to Fight Entrepreneurial Depression in the Middle of the Crisis

When he explained the details of his conversation with the unknown caller, it was no news to us.

“Money extortion is nothing new amidst the current crisis” we told him.

“Boy, chill! Whenever you get such a call, just ignore. That caller is not what he purports to be”.

This is how the crisis has been affecting businesses in the North and South West regions, pulling poverty along which reduces the purchasing power of customers. Businesses are taking the hit for it.

How to Fight Entrepreneurial Depression in the Middle of the Crisis

Suppliers of agricultural products are unable to provide supplies because of the dangers of going to their farms. Employees no longer work as they should because of fear: they go to work late and close early.

All these affect businesses and causes entrepreneurs to get into depression.

Amidst all this insecurity, businesses struggle to survive. Not forgetting the taste of a great pizza, just sitting with friends at a joint like Yunick Pizzaz could help you empty your mind. You feel relieved when you share your problems and get solutions just like my bosom friend, William.

How to Fight Entrepreneurial Depression in the Middle of the Crisis

 

 

 

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