The market is currently dominated by ‘s DingTalk, thanks to first-mover advantage

WeChat, China’s major social networking application owned by Tencent Holdings Ltd, rolled out on Monday a separate app targeting enterprise users.

The app is compatible with iOS, Android, Windows and Mac operating systems and is free to use. It is designed for work-related communication and will put the Hong Kong-listed Tencent in direct competition with its archrival Alibaba Group Holding Ltd in China’s potentially huge enterprise software market.

 offers a basic online chatting function just like the one offered on WeChat. It also provides professional features including clocking-in and clocking-out functions as well as a leave request option to allow users to do all the office-related work via their smartphones.

Pony Ma, chief executive officer of Tencent, said that Enterprise WeChat is an important product for the company to extend its reach to business users. “We hope the product can help companies boost work efficiency,” he said.

Ma Shicong, an analyst at the Beijing-based internet consultancyAnalysys International says in a statement that It will not be difficult for cash-thirsty small enterprises to use such apps because the cost for them to develop their own office automation systems is high. But to her, convincing deep-pocketed companies to use apps provided by third-party developers remains a challenge due to concerns in over information security.


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