Every online business should learn how to boost organic traffic to its site . For companies to survive online they have to understand their customer personas and direct their offerings towards these customers. Online businesses can pull a great deal of traffic through paid advertisement but search engine optimisation is a better cost effective alternative will pull this same traffic if properly applied.
But it’s not all about mindless search engine optimisation (SEO) and costly pay-per-click advertising. Businesses should explore these techniques to boost organic traffic at no cost except your time.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with your ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
Use long tail keywords. Don’t just go with the most popular keywords in your market. Use keywords that are more specific to your product or service. In time, Google and other search engines will identify your website or blog as a destination for that particular subject, which will boost your content in search rankings and help your ideal customers find you.
Get your meta down. The meta title, description and keyword/s are the three key ingredients for an optimised website or blog post. It’s simple but effective.So ensure to use them in every content you create as it will boost organic traffic to your site if properly used.
Consistently create quality content. Try to write and publish as often as possible, but not at the cost of quality! The more quality content you have on your website or blog the more opportunities you create for organic traffic to come your way.If you always create quality content your readers will always come back to your site and they will also refer and recommend your site to their friends.
Use social media. Build a presence on social media networks like LinkedIn, Twitter, Facebook, Google plus, etc. All of your audience are found in these social networks and all of these activities help to get your name out and website address out on the internet. Put in the effort and you will get traffic from it.
Use internal links. Once you’ve built up a decent back catalogue of content you can link to it in blogs and on your website, guiding visitors to more relevant content. This can keep visitors on your website for longer, which will help boost organic traffic and site ranking. Don’t, however, overuse internal links; too many and it starts to look like spam.
Encourage incoming links. Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens, friendly fellow bloggers – anyone, really – to link to your site. The more incoming links you have the higher your site will rank.
For online businesses to boost organic traffic to their sites they need to identify and provide what their buyer personas need. Making use of the above SEO techniques will enable your site to boost organic traffic and makes your site rank higher.