OMG Digital with its mission to bring relatable content to Africans could turn out to have the biggest African consumer website. It is a West African startup founded by Prince Boakye Boampong and Jesse Arhin Ghansah. The two currently participating in Silicon Valley accelerator Y Combinator, hope to become the BuzzFeed for Africa or a media site known for highly shareable content.
OMG Digital launched its entertainment vertical, OMGVOICE just about five months ago and it has grown to 3 million monthly unique visitors, with 70% of them coming back every month. It is on the verge of becoming the biggest African consumer website by September.
In Africa, most people spend ¾ of their time on the internet on Facebook and it’s this medium OMGVOICE exploits to realize most of its traffic. “a lot of people spend most of their time on Facebook in Africa,” said OMG Digital’s co-founder Jesse Arhin Ghansah“Some people there think Facebook is the internet. That’s where we’re getting most our engagement.”
OMG Digital currently serves three Ghana, Kenya and Nigeria, and might soon launch in Tanzania, South Africa, Uganda and Zambia. Later this month, OMG Digital will launch a tech vertical to cover tech startups and culture. In addition to covering tech, OMG Digital will host tech conferences and startup pitches across all of the countries it serves in an effort to “bridge the tech community in Africa,” Ghansah said.
“The idea is to connect the startup ecosystem at these events and create a platform for investors and people interested in the African space, and try to learn more about what’s going on here,” Ghansah said. “Silicon Valley doesn’t really know what’s going on in Africa.”
OMG Digital also works with a few brands in Africa around sponsored content and premium ad placements. In August, OMG Digital will launch original video that covers all of the site’s verticals, touching on everything from tech to comedy to food recipes. However, in the next couple of months the media site will launch a food vertical.
OMG Digital currently employs two freelance workers in Kenya, three in Nigeria and three in Ghana. After YC, the plan is to bring all of the freelance writers on full-time. And they are also looking forward to raise seed round funding.
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