Alibaba Battles Microsoft for the VR Market

has formally thrown its hat into the virtual reality ring after the Chinese e-commerce giant announced its own  research lab, dubbed GnomeMagic Lab.

Since its inception in 1999, Alibaba claims 400 million users across its services and said that will work with its shopping businesses with a view to integrating VR into the shopping experience while exploring other applications, such as video with Youku Tudou and entertainment via Alibaba Pictures.

In a press announcement, former Facebook engineer Zhao Haiping, who is on the Alibaba’s GnomeMagic Lab team, said VR could enable customers to shop virtually on New York’s Fifth Avenue from the comfort of their own home. On a more practical level, Alibaba wants to help merchants use VR to sell on its sites, it said it has already created VR visuals for hundreds of products.

That’s the plan for where Alibaba believes that VR is going, or could go, in the longer term. For now, the company is setting up a store dedicated to VR hardware to help companies tap into its vast audience.

VR is the hot topic of the moment, and it’s more a case of which tech companies aren’t getting into it. Samsung has already shipped a headset. Facebook bought Oculus, which is about to launch its Rift VR and an initial 30 games. HTC’s is arriving imminently and Sony’s effort is also on its way.

As of Now, Cooperation is on the Lead when it comes to VR Technology. The Question is “Would Alibaba Group Holding Ltd (BABA) Be Able to Take On Microsoft Corporation (MSFT) In VR Market?” Fingers Crossed!

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