With the thought of creativity, our minds rush in the direction of performance and arts. We think of the artist and the musicians when we think of creativity. Most of us are misled to attribute creativity just to arts and music. Could it be possible that we do not fully comprehend the meaning of creativity?

What is creativity to begin with?

Creativity could be referred to as the ability to develop new ideas and discover new ways of looking at problems and opportunities. Creativity is that show of imagination and originality of insight in thinking beyond everyday thinking. It entails breaking the rules of conventional thinking, with even the smallest deviation from the ordinary being considered as creative. It is not the ability to create something out of nothing (for man is not God), but the ability to generate new ideas by combining, changing or reapplying existing notions to different situations. Some creative ideas are astonishing and brilliant while others are just plain, good practical ideas, that no one seems to have thought of yet, or might have just ignored.

What are the Creativity Mistakes?

There are countless mistakes relating to creativity, ranging from believing in cynical friends
and supporters to self-imposed limitations. But the most difficult to overcome are those self-imposed barriers like thinking you are not good enough to be creative. Having an understanding of these barriers helps you prepare a strategy to overcome them. These self-imposed barriers include;

  1. Fearing to look foolish and crazy

    Conformity and creativity never mingle. We run away from crazy thinking because we want to look like everyone else and do not want to look foolish and appear crazy in what we do. Afro Hustlers are dignified fools because of their advanced capacity of Crazivity. They are the main actors of creative destruction, where they redefine what is normal and delete what no longer applies. They create demand and create new markets. Entrepreneurs look at old ways of doing things and ask, ‘Is there a better way?’ By destroying the old, the new is born.

  2. Fearing mistakes and failure

    Creatives know that trying something new often leads to failure: however, they do not see failure as an end, but as a means to an end. They consider failures as lessons. To any Afro Hustler or anyone hungry for more out of life, failure is an indicator on where to change strategy. 

    Entrepreneurship and business growth is all about the opportunity to fail. Yes. Entrepreneurs fail. However, they fail intelligently, because they learn from their failures. Despite the glorified nature of failure, we shy away from trying because we do not want to be branded as a failure and be mocked at. How would you know you would fail if you do not at least try? If you are scared of failing, then you are already a failure.

  3.  Believing that you are not creative

    This is the most common form of creativity-killing. It is pathetic when someone thinks themselves unable to do something, even thinking. She who says she cannot and he who says he can, are both correct. When you agree you cannot, you do everything possible and give all reasons known and unknown why you cannot and would not. However, when you agree you can, you would do all humanly and maybe inhumanly possible to make it happen. Most of the celebrated visionaries and founders are not actually smarter than you and I. Indeed, all they did was believe that they could, and they did. So, hell yeah, you too can!!!

  4. Searching for the one “right” answer

    It seems the older we get, the less creative we become. Kids are the most creative set of humans. The simple explanation is that as we grow older, we tend to conform to the system which tells us there is only “one” right answer to a problem, or there is only one way of doing something. The acceptance of one “right” answer is the death of creativity. All ‘achu’ eaters are familiar with boring a hole in the centre of the ‘achu’, which would contain the soup. That is how it has been and that is how it would always be right? Well, I enjoy my ‘achu’ served like ‘garri’ and okra.

  5. Blindly following the rules

    Right back in nursery school, during the drawing and writing classes, we were told not to color or write beyond the lines. We were programmed from this tender age to follow the line, and we spend the rest of our lives following those restricting instructions though in different situations. 

    In the business world, particularly with the entrepreneurial sector, rules are meant to be broken. Break the rules of thinking to see new ways of solving problems or providing a need. Existing markets have defined rules and boundaries. Everyone follows those rules. To create new uncontested markets, break the rules of present markets.


English EN French FR

Subscribe to AH Community Digest

You May Also Like

William Elong Raises 1.3 Billion FCFA to conquer the international market with his drones made in Cameroon