5 Ways Sales is Benefiting From Marketing Automation

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sales benefits from marketing automation

Marketing automation is really a misleading term. The technology behind it wasn’t really designed just for marketing. It was to bridge the gap between marketing and sales to drive high-quality leads from marketing into sales so that sales can focus its finite time on real opportunities.

Aligning sales and marketing can be difficult. If you think about some of the challenges marketers commonly face when investing in marketing automation, is somehow surprising to find that resistance from the sales department is a very common challenge. One of the reasons for that is likely because of the name as it says marketing, not sales. But that’s not the case.

Among its many benefits, the sales department equally has a share of that benefit. Always.

If you’re a marketer, one of the reasons you are investing in marketing automation should be to align the efforts between your marketing and sales departments. These two departments in any organization can be better described more like cats and dogs and the challenge is to get them into one cage to work together.

Some sales reps believe marketing automation is a marketing-only thing. This is not true. Sales can also benefit from the numerous benefits marketing automation has to offer and here’s how.

1. Get rid of cold calling

Your marketing team already has tools to nurture leads until they’re ready for sales or to be dismissed. This process generates well-qualified leads that have displayed buying intent-meaning you spend your time in front of prospects who are ready to buy instead of cold calling.

As a result, you’ll spend less time with inefficient and unproductive cold calls and more time in front of prospects who’ve raised a qualified hand. This is only possible with marketing automation in place and it’s a real powerful tool in the hands of your sales department.

2. Call the right lead

It definitely pays to know exactly which leads to call. Calling the wrong lead can be devastating for your business in every way. Customer intelligence dashboards literally guide you through your prospect’s journey, showing you exactly what each lead cares about, what content they’ve viewed, the keywords they have searched on, and what actions they’ve taken while on your website.

calling the right leads for sales

This kind of knowledge lets you effectively tailor your conversations and talk to each prospect about their specific needs.

3. Calling at the right time

Knowing which leads to call and what to talk about is not enough. Knowing when to call is equally important. Marketing automation helps you keep tabs on where each prospect is in the buying cycle through real-time behavioral tracking, lead scoring, and alerts. This means you will know when someone is thinking about your company. Plus, you can even set alerts that inform you when a particular buyer is on a specific page.

At any given time, 97% of your website visitors are unknown.

It’s a good time to get rid of leads who aren’t ready to buy or missing out on leads whose buying windows close before you can contact them. For example, you can get an alert that a buyer you’re working with is studying a page with in-depth information about a product other than the one you’ve been discussing.

All in real-time.

That could lead to a whole new sales opportunity for the sales team.

4. Shorten the sales cycle

Research shows that nurtured leads close faster and generate larger deals. Your marketing team feeds prospects with just the content and information they need, guiding them through the buying cycle.

 

shorten your sales cycle

When a lead exhibits strong buying signals, it gets passed to sales. Marketing automation gives marketing teams the muscle they need to more effectively nurture leads, drawing them through the funnel more quickly and delivering more highly qualified leads to sales. Companies that invest in marketing automation solutions see 70% faster sales cycle times.

5. Use Email more productively

Everything you’ve worked for has been to get to this point. Email remains the most effective marketing channel for both conversion and retention. Using marketing automation, sales reps can automatically send the right personalized messages to the right prospects at the most optimal time.

use email to increase sales

With this, trigger emails can be customized and launched based on specific actions;

  • Signing up for a newsletter or
  • Downloading a particular piece of content

All to keep prospects engaged and by integrating with your CRM, all email communications (automated or otherwise) are captured in your activity history for each lead.

A successful path should shorten sales cycles and increase ROI, as sales reps now have the time, energy and resources to close more deals.

Marketing automation is sales’ most secret weapon.

Imagine having real-time visibility of your buyer’s journey and the ability to tailor communications to prospects based on their unique interests and needs. With marketing automation, you can. In fact, there’s no better way to increase the quality and quantity of leads, optimize resource time, and boost revenue.

When salespeople have access to real-time intelligence and a solid foundation for applying it, they can quickly and effectively engage with their hottest prospects (and even their most elusive ones) and close more deals in less time.

 

The Hustler’s Digest – Minpostel is Driving IT to Higher Limits

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Minpostel Minister

Africa

Tony Elumelu Entrepreneurs to Receive Microsoft’s Tech Support

The tech giant through its 4Afrika Initiative has collaborated with the Tony Elumelu Foundation (TEF) to provide entrepreneurs in the TEF Entrepreneurship Programme with tech-aligned tools, resources and mentorship. Through this support – which will benefit TEF entrepreneurs across the continent – the two organizations will help entrepreneurs effectively use ICT to digitalize their business venture, enrich their offerings and reach new customers.

African entrepreneurs receive N1 million from Jumia

Under its new startup initiative, the E-Commerce platform has launched an entrepreneurship competition and a “Super Startup campaign” until September 30 this month, targeted at all entrepreneurs to have equal opportunity to grow their businesses.

By aiming towards new startups and businesses, the competition encourages African entrepreneurs to develop unique digital applications and smart solutions that help to solve tangible business problems Nigeria.

What Trump got right from his meeting with African Leaders

In the past months, US President, Donald Trump has shown less concern for Africa in a number of ways. In July, he left the G-20 Summit on African Health and Immigration. This week, he repeatedly mispronounced the name of the Southern African nation, Namibia as “Nambia” at a luncheon with African leaders at the United Nations.

He also said Nigeria had faced a “horrifying” battle with Ebola. Nigeria hadn’t, but Liberia had. So, what is Trump getting right? Apparently, nothing.

Minpostel scouts top IT projects for funding

Last week, Cameroons Ministry of Posts and Telecommunication (MINPOSTEL) began its search for the most innovative IT projects around the country. According to MINPOSTEL, the best eight projects that will be selected shall benefit from a FCFA 10 million funding round and immediately start an incubation program.

This sum will be taken out of the special allocation of FCFA 150 million allocated to the business incubator to be incubated by the SUP’PTIC Business Academy in Yaoundé.

Cameroon’s banking sector exhibits resilience, yet vulnerable

Recently, an economic crisis affecting public finances and economic activities struck the CEMAC region, and Cameroon’s banking sector demonstrated signs of resilience. However, that show of resiliency isn’t lasting long enough. Its liquidity is on a decline and non-performing loans are on the rise, which has affected a couple of banking institutions in the region. This leaves us to think the resolutions taken by BEAC to revive the banking sector had no effects.

Its liquidity is on a decline and non-performing loans are on the rise, which has affected a couple of banking institutions in the region. This leaves us to think the resolutions taken by BEAC to revive the banking sector had no effects.

Crisis in Cameroon’s English-speaking regions are turning into detonations

The long-simmering crisis in its two English-speaking regions has taken a dangerous turn with small explosions targeting local security officials, even as ongoing protests become increasingly vociferous. Renewed mass protests broke out early morning on September 22 (Friday), in major towns and villages across the Northwest and Southwest.

The aggrieved population took to the streets with placards, whistles and flags of Southern Cameroons/Ambazonia; a country they clamor to create when they separate from the present-day Republic of Cameroon. Security forces responded with bullets and tear gas, injuring some protesters in the North West and South West Regions.

World

Tesla is building its own AI self-driving chips

The electric car maker might look to mimic Apple’s competitive hardware advantages in the autonomous car industry. Tesla is now working with AMD on designing its own silicon for artificial intelligence application processing as it pertains to its self-driving software.

Building a specific chip designed entirely for autonomous driving would help Tesla gain more control over a key aspect of its own supply chain and increase overall system efficiency and performance.

Microsoft plans to open its new flagship store opposite Apple’s

Shopping may be turning into an increasingly virtual experience, with people buying goods online and through apps, but there is no denying the power of a physical in-store experience — a lesson Microsoft is taking to heart.

The company recently announced it will be opening a new flagship store in London — just a stone throw from Apple’s flagship store. Meanwhile, London’s transport regulator has rejected Uber’s application to renew its license to operate in the city. According to the regulator, Uber is “not fit and proper to hold a private hire operator licence.”

Hurricane Maria Knocks out power in Puerto Rico

On Wednesday, the strongest storm to hit US territory in almost a century, made its way to Puerto Rico, shutting down its power completely.  Hurricane Maria comes just after its predecessors, Harvey and Irma wreaked havoc. Puerto Rico’s energy grid took such a severe blow from deadly Hurricane Maria that restoring power to everyone may take months, Gov. Ricardo Rosselló told CNN on Wednesday night.

In a similar development, US President Donald Trump announced new sanctions against individuals and companies that trade with North Korea. Trump’s new executive order gives the US treasury the power to sanction foreign banks that deal with the rogue nation. North Korea has plans to test its hydrogen bomb in the Pacific.

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10 Social Media Advertising Tips for African Businesses

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social media advertising tips

One of the problems African businesses face today is that they don’t know how to apply the best social media advertising campaigns. There is literally no way a business can survive without its products or services being marketed on the social media.

Many consumers are readily available on social media platforms like Facebook which has more than 2 billion monthly active users. This serves as a huge avenue where African businesses can announce their online presence to the rest of the world.

By implication, for any business to succeed in the online marketplace, they must master the art of social media marketing so well. For without it, as more social networks add algorithms that filter what users see in their news feeds, your organic content may get lost in the shuffle and your business might never succeed.

Many people believe that social media advertising is basically a three step process:

1)      Create new content

2)      Share your content on social networks ( Facebook, Twitter, LinkedIn, etc)

3)      People buy your stuff.

But the reality is, these things almost never happen. Social media advertising is a lot more; it is a whole package of work on its own.

Nonetheless, there are practical tips which if well applied, can guarantee the success of any business operating on social media.

1. Run social Media ads and campaigns

Social media ads provide the most scalable content promotion and are proven to turn visitors into leads and customers. Good news, it is cost effective. Most social media advertising is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business.

By taking advantage of the low-cost advertising features offered by social networks, you can be able to promote your content and brand.

2. Define your target Audience

Sort out your target audience and increase your level of engagement with them. Don’t just target everybody or your fans; it will be a complete waste of time and money. People have different interests, values, and preferences.

Study other means on how to target the main people who show interest in what you are offering and build a community with them. Before launching an ad campaign, it will be a good idea to take some time and study the audience you are trying to reach. The ability to laser-target various groups of people on social media is a major benefit.

3. Advertise with video contents

Customers who view videos are most likely to remember your brand and buy from you. Make sure you post high quality videos that are interesting and easy to understand. Make it memorable; keep it short, and then target the right audience.

An example of this would be Boom By Cindy Joseph’s website and social media presence. Cindy Joseph uses high quality images and videos on Pinterest, YouTube and her website to walk her customers through the buying process.

4. Build a brand

One powerful benefit of using social media marketing is its ability to build a brand for your business. Branding will expose your business easily and you can do this by creating a consistent username across all your social media accounts; amplifying your brand image with attractive social media designs.

You can also create a brand voice with the end goal of developing authentic communication. Social media is a two way communication street; it gives you the power to learn about your audience and their interests while allowing you to collect feedback.

Taking advantage of such opportunity can help you create a strong online presence for your brand. By developing your brand image and voice, you can create a better customer experience for current and prospective customers. Coca-Cola and Publix are great examples of businesses that have successfully built a brand around their businesses.

5.Track results

You don’t just run an ad on social media and then forget about it. Always endeavor or learn to track your results. The reason why social media advertising is so efficient is because it is trackable. You can measure sales, website traffic, email subscriptions, and most importantly, the effectiveness of your social media marketing efforts.

6.The A/B testing method

The A/B testing method has proven to be a very powerful tool that allows you to figure out the best way to promote your business online. The benefit of doing this is to make sure you are guided by advertisements that are statistically proven to perform. You can test different ad copy, images, landing pages, and much more to identify what works best for you and what doesn’t.

7. Share, tag, refer and talk about your products and services

Practice a lot of sharing, tagging, referrals and word of mouth because it can pull in unexpected customers. Besides, social media now drives 31 percent of referral traffic to websites. Many indirect sales might result from social media. For example, there may be situations in which someone who learned about your brand on social media referred a friend to buy your product or service.

Google Analytics and other sophisticated analytics systems may not be able to track sales like this back to social media.

8.Offer incentives

Your business doesn’t just end at Facebook, Twitter, etc. Most often you need to derive a means that will drive people from your social media to your website to transact. To achieve this, practice giving out incentives and promotions to your potential customers.

One of the best ways to build a strong and loyal customer base on social media is to reward them. You can offer discounts, giveaways, contests, and more interactive incentives to engage customers.

9.Create a mobile app for your business

Today, more than half of African citizens own and use smartphones. The benefit of the increased presence of smartphone activity in our daily lives is huge for small businesses. Most major social networks, including Facebook, Twitter, Pinterest, and Instagram, offer free mobile apps that let business owners manage their presence on-the-go.

social media apps

Having a social media presence that’s accessible via mobile can improve the chances of your business getting found when someone is searching for a place to eat or a product to buy, while on-the-go.

10.Get the experts

It is not everything you can be able to do when it comes to social media marketing. You will not always have the time to post and create content, do follow ups, track results, share posts and still be doing business at the same time. To avoid wasting advertising money and time, hiring an online marketing expert or firm is recommended.

Also, with insights into your efforts from Facebook, Twitter and LinkedIn reports, you can identify where your campaign is lacking but you may not be able to analyze historical data and interpret numbers. That’s why you should leave the job for the experts.

social media advertising experts

“We don’t have a choice on whether we do social media; the question is how well we do it”

Erik Qualman

How does this help?

With a great brand, website, and product or service, social media can dramatically impact your sales. In How I Made $41,254 Last Month with Pinterest, a small business owner was able to significantly increase revenues through Pinterest advertising. There are similar case studies for Facebook, Twitter, Instagram and LinkedIn. With an effective social media marketing approach, your business can radically increase sales.

More importantly, social media apps let customers connect to their favorite sites wherever they are. Users aren’t just sharing updates from their own lives; they’re searching for businesses, products, and services and connecting with brands through their social channels.

businesses are mobile friendly

No wonder president Paul Biya in 2016 referred to this generation as the ‘Android generation’. Everything has been made mobile friendly, and to succeed in business you have to follow the world’s trend. Hence, social media advertising is a very necessary and important practice that every Business in Africa should be involved in.

Social media advertising should be an integral part of your overall marketing strategy, if you intend to build a sellable online presence for your brand.

5 Simple Steps to Build a Perfect Lead Scoring Strategy that Works

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How to build the perfect lead scoring strategy that works for you in 5 simple steps

The majority of B2B marketers are beginning to employ and integrate lead scoring into their overall marketing plans. The sad thing however is, not all of them are getting the most out of their current lead scoring systems.

In fact, between 66% to 81% of businesses still don’t practice lead scoring with even many of them being African. Worst of all, 73% of B2B leads are not sales-ready and this is one of the reasons many African marketers are not successfully converting their leads into potential buyers.

One thing is certain; they are doing it all the way wrong. They are using the wrong strategy to score their leads.

You’re certainly missing out on the enormous benefits that lead scoring can offer to you as a marketer or sales agent. That is if you’re not already incorporating lead scoring into your marketing strategy. Besides, according to a study, businesses that make use of a good lead scoring mechanism experience a 24% faster revenue growth.

The right lead scoring strategy promises to bridge the gap between your marketing endeavors and your sales outputs.

What is lead scoring by the way?

Many things go by the name lead but in marketing, it means just one thing – a prospective consumer of your product or service. Leads are created when a person or business shows interest in your product or service and provides their contact information.

Many marketers gain access to leads through advertising, direct mailings, business events, and other marketing efforts. Because a lead is not necessarily an already existing customer, there is need to qualify that lead and determine whether or not, the lead can become a prospect. This is where lead scoring comes into play.

Lead scoring is a very useful system for measuring a prospect’s likelihood of buying. It is a way of qualifying and determining potential clients. It is a qualification system that can as well be automated with automated lead scoring software.

Someone lands on your business website and signs up for your newsletter. That person just dropped you their email address, and probably other personal information you can use to contact them. This is a new lead you have but it does not guarantee his prospects of purchasing your new lead scoring software for instance.

Lead scoring is probably something you are already doing without even knowing. One of your daily activities as a marketer is prioritizing which leads to respond to first; which to follow up; which of them gets a certain promotional message? You’re already scoring your leads, trying to filter those that are closer to becoming customers from those who are just having fun with you.

So, how do you prevent prospects from falling through the cracks?

The solution lies in your lead scoring strategy and this is how you should build your lead scoring model that will help you know exactly which leads to attend to. Building a lead scoring strategy is easy but could be complicated if you don’t get your sales team involved in the show.

1. Define your ideal buyer’s profile and criteria

Before you can create an effective lead scoring strategy, you need to understand all of the criteria that comprise your ideal customer. You’ll want to ask questions like:

  • What types of companies usually buy your product?
  • Which types of people usually have decision-making authority and budget to purchase your product?
  • What fields does your sales team look at first when they receive a lead, and what profile characteristics make them confident that the lead has potential?
  • How often do your leads engage with your content?
  • Which web pages do they frequent the most?
  • What position level do they occupy within the company?
  • Which industry are they in and how big is the company they work for?

These are profile attributes for your potential customers. Answers to these questions will not only help you segment your audience, but also identify those leads that are highly qualified for your business.

Each lead accumulates points as they take actions (visit the website, open emails, attend events, form submissions, downloading content), and as additional details are filled in on their contact record (job title, company size, location). By defining how you qualify a lead as sales-ready, you are just one step from creating a workable strategy for scoring your leads.

2. Assign points to profile criteria

Your next logical step is to assign criteria and a point value to each profile attribute you selected. You can use whatever point values that fit your needs. But remember, these point values are relative. So, make sure the criteria that are most important and indicate a higher likelihood to buy, get a higher point value.

Assigning points in lead scoring

Once you have assigned points to your various leads, it is time to answer the question, “what actions would a lead have to take to be considered a qualified lead?” It is only after successfully answering this question that you can pass the lead to your sales team.

3. Identify behaviors that indicate interest

If you are promoting product demos or downloadable content, engaging with those types of assets indicate buying intent and should get high lead scores. During this stage, you will want to find out the type of content on your website potential buyers view before making a purchase.

Ask your sales team about content that they commonly send out to potential customers during the sales process. This is often a great starting point for pinpointing the types of behaviors that should get higher scores.

4. Assign points to behavioral criteria

Having identified lead behaviors and actions that indicate the likelihood of purchasing your product, the next step is to assign criteria and a point value to each behavior that you selected. You will have to assign higher scores to lead behaviors that require more time commitment or indicate buying intent.

For example, a form submission requesting a personalized product demo should be scored higher than a mere click on an email. This shows a higher level of commitment that lead has.

5. Build it and pass to sales

Now that you’ve built your lead scoring model, all you have to do is enter your lead scoring rules into your lead scoring software. Points will automatically accumulate on each contact record once you’ve added your scoring rules to the lead scoring software.

The tough part is over. This is now the easy part. After you’ve obtained these lead scores, you are probably wondering what you should do with them. It is a good time to create a system for determining when a lead is ready for sales. For this to happen, sales and marketing will have to agree on qualifying a lead score.

Lead scoring provides the perfect opportunity for the two departments to collaborate: marketing and sales.

Send only leads that meet the threshold to your sales team. Marketing can still continue to nurture leads that don’t yet qualify, while sales can focus on prospects that are truly ready for conversations.

Another thing you will want to do is to sync the lead score field to your CRM (customer relationship management) software so that your sales team can see the lead score of each contact. This allows sales team members to sort, prioritize, and engage with leads efficiently.

Lead scoring is an iterative process that should be continually revised with time. You should regularly consult with your sales team and ask them if the leads being captured by lead scoring are actually qualified and then make changes where necessary. You will definitely be able to find the sweet spot of what works for your business over time.

Bitcoin Regulations in Africa

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Bitcoin, launched in 2008, is widely known as an online payment system integrated with peer-to-peer functionality and created by an anonymous user called Satoshi Nakamoto. With Bitcoin, users can perform instant transactions directly with one another anywhere in the world, without any third party (such as banks, Western Union, MoneyGram, PayPal) involved.

The use of the bitcoin currency in a continent like Africa for remission and transactions is increasing every day as well as bitcoin purchases and has really made government authorities, lawful specialists and web based marketers to demand the regulation of the bitcoins. While a number of African countries have chosen to hold up and observe how the situation will result to sooner rather than later, we can find countries like Kenya and Uganda making proactive steps and considering the official regulations and policies.

Deposits and withdrawals via credit cards are available at major exchanges

                                                             Buy Bitcoin with a credit card

In Nigeria, retail stores such as a leather merchandise website called Minku have chosen bitcoin currency as one of their payment modes. BitX, a bitcoin exchange from South Africa which is also acceptable in Nigeria, as of late joined forces with a mobile payment firm called Zazoo in order to enhance the use of digital currencies through a MasterCard service provider called VCpay. CEX.IO and some other cryptocurrency companies have likewise been offering various bitcoin-related services to African countries for some time now. Being an international cryptocurrency exchange, CEX.IO serves 99% of countries around the world and allows for buying Bitcoin with any currency using VISA/MasterCard. Africa is no exception! In spite of the fact that Bitcoin trading on CEX.IO is done mostly in USD, EUR, GBP and RUB, the users are welcome to make deposits in their national currency, which is then automatically converted. In addition, CEX.IO provides an option of withdrawing money directly to the credit card in short order.

Nowadays, the bitcoin currency is getting well known in Nigeria. This is due to many Nigerians choosing the currency for their respective day-to-day exchanges. Privately owned businesses now offering the bitcoin currency to anybody that shows interest. Web Based Marketers are starting to acknowledge the bitcoin as their preferred payment mode.

Regulating these virtual currencies will ensure secure transactions and may gradually help to stabilize the economy of the country. More so, the anonymity functionality that the bitcoin possess has made it possible for black marketers to carry out illicit businesses. Bringing up the appropriate regulatory board won’t only control but will also offer authenticity to bitcoin exchanges.

In spite of the fact that a large populace of the Nigerian citizens does use bitcoin currency to make their respective online purchase, many of them are still very afraid to transact using bitcoin due to its instability. The issue of volatility does not motivate many of them to exchange their local currencies for the bitcoin currency. Even, those who possess the courage and boldness only perform a quick transaction just to limit the risk that may arise as a result of any rapid fluctuation.

Africa is to regulate Bitcoin and other cryptocurrencies

                                                         Cryptocurrencies need regulation

This current situation is not particular to Nigeria alone. Despite the fact that South Africa did have a remarkable bitcoins usage due to a lot of bitcoin trades being performed every day, her monetary authority is hesitant to acknowledge the usage of bitcoin. This situation may be averted later on in the nearest future if only bitcoin usage becomes increased and popular.

Following the roundtable conference meeting that was held in Uganda which concentrated on various digital currencies, Uganda may turn around and emerge as the first and foremost African country to successfully implement bitcoin regulation. If at all there arise a successful implementation of the regulation in Uganda, this will set a point of reference for other African countries to make a similar law.

In march, another Conference meeting was also held in South Africa for Bitcoin. This same country now has a committed foundation named the Bitcoin Academy which provides various courses about bitcoin fundamentals and also blockchain-based apps developments.

Implementing this bitcoin regulation in Africa will secure users transaction and give organizations a significantly greater lucidity and some level of trust in whatsoever is going on in the cyberspace, thereby causing an advancement to the financial sector. In the meantime, some interested bitcoin organizations who desire to remain in existence for the next couples of years, independently do the regulations by integrating what is known as KYC (know your customer) procedure and also, the AML (hostile to illegal tax avoidance) procedure which is usually set up for most financial establishments.

More so, BitX has as of now constructed a compliance system, functioning intimately with many financial establishments, designated regulatory bodies and even governments, concentrating on the best practices by financial institutions. With this development, the potential of the movement will be balanced while lessening the key dangers and giving many organizations and business startups more chance to learn and develop new territory without any excessively burdened regulations.

With Unicef donating using digital currencies and also Barclays emerging as the foremost United Kingdom financial institution to help foundations acknowledge and receive bitcoin, there may be an expanding demand to implement the regulation in some parts of Africa where organizations like Unicef and Barclays have very solid networks

Banks all over the continents have been making exploits into bitcoin, attempting to decide the benefits of the bitcoin and its distinct blockchain innovation. According to the bank, this move taken by Barclays could pop out bitcoin into the limelight and can possibly turn around the services provided by financial establishments.

The community is getting ready for Bitcoin adoption

                                                    The demand for Bitcoin is expanding

Also, a working community powered by the Commonwealth of Nations concurred together after a meeting with the World Bank authorities in London that digital currencies which include bitcoins could profit members and enhance improvement. While these digital currencies are being observed to pose few risks, the community encouraged all Commonwealth members to deliberate on the pertinence of the respective legal tender available in their country to digital currencies and consider regulating them. With more than 15 African members in the community, they can be able to implement a computerized repository of regulations and best practices as a major aspect of a strong effort made to help members in creating policies.

Any regulation presented in this part of the world regarding cryptocurrency must be done only after a careful thought. The number of organizations and individuals using bitcoins is progressively growing due to more Bitcoin-based services being created. Anything that alters such growth may not just loot the countries involved, but also make it hard for organizations and startups to work.

Lately, Bitpesa which is one of the noticeable bitcoin players who declared B2B services that permits entrepreneurs in Nigeria and couple of different countries to make payment directly into bank accounts of Chinese partners with whom they work together. The new service is required to lessen the exchange costs for these businesses by a minimum 60 percent while cutting short the time taken for the exchange. This is also required to reinforce exchange amongst China and African countries.

The Hustler’s Digest – Vodafone Cameroon Suffers Network Blackouts

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Vodafone Cameroon suffers major network blackouts

Africa

African fashion designers will emerge as powerful fashion CEOs

Africa’s fashion industry doesn’t lack creativity or access to finance. But most African fashion entrepreneurs seem not to understand the business of fashion. In as much as the global fashion industry is worth 3 trillion dollars, they only account for 1%. It’s an area that needs giant funding and support to help entrepreneurs run profitable businesses. And this is why the marketing agency Nonzero is collaborating with Standard Bank to create and launch the Business of Fashion accelerator program. It’s their own way of boosting South Africa’s upcoming fashion designers by turning them into powerful business owners.

African women intend to create jobs, not seek them

The Africa Women Innovation and Entrepreneurship Forum (AWIEF) believes African women have been sidelined for far too long in tribal societies. “We need to turn women from being Job seekers into Job creators, becoming entrepreneurs and businesswomen,” says Irene Ochem, AWIEF founder, and Director. They intend to bring together the entire business and entrepreneurship industry in one place. AWIEF plans to hold a conference in Cape Town, Ghana, next month.

The fire you ignited is crossing over

Clashes within some African countries have created devastating effects on the welfare of their neighbors and also implanted fear in their citizens. The recent clash in Ethiopia between the Soromo and Somali ethnic communities has caused thousands of people to flee. This clash also affected neighboring Somaliland where many of its citizens became involved in the violence.

Togo is also experiencing a turmoil. They are trying so hard to bring down President Faure in a civilian protest which has so far resulted in violent clashes. However, the agitation was contained but it also caused them their internet freedom as well.

Vodafone users go network-blind in Cameroon

For close to 3 days, it was totally impossible for Vodafone users to access the network. Since the internet-based service provider launched its LTE services in 2016, this has been its first network disturbance. How is that even possible? It appears the interruption was caused by the firm’s intention to extend its services to some 8 new cities in the country. And this may have tampered with the smooth internet services Vodafone offers.

60 Chinese Business Leaders on a business venture to Cameroon

Three days from now, a group of Chinese entrepreneurs will pay Cameroon’s economic operators a commercial visit in the form of a trade and investment forum. China has long had beneficial economic ties with Cameroon and it’s time they have an opportunity to network. Their visit will enable 80 home-based entrepreneurs to pitch their projects to their Chinese guests.

Two shall become one: Britain reminds separatists

As tensions rise in the two English-speaking regions of the country, Cameroon’s father nation, Great Britain has recalled Southern Cameroon’s decision to bond with their Francophone ‘brothers’. Why seek separation now? This is at least what was revealed in an official correspondence of May 2017 from the Foreign & Commonwealth Office, signed by Tobias Ellwood, in charge of relations with Africa and the Middle East. And from what it looks like, the Cameroon and British governments seem to agree on one thing at last. But the struggle never dies. Its leaders seem to be making sure of that.

In a similar development, the population of Bamenda was left in an utterly confused state on Monday after a bomb blasted into the atmosphere around a popular junction in the city, “Hospital Round-about.” Details are still sketchy as to who or what might have caused the angry blast.

World

Uber may have a bright future ahead

Uber is just recovering from the resignation of their former CEO Travis Kalanick and the losses incurred within that period. However, the Uber team is celebrating a new CEO, Dara Khosrowshahi who promises brighter days for the company. “This company has to change,” Khosrowshahi said in his address to the company. “What got us here is not what’s going to get us to the next level.” Although some drama is still unfolding between Uber’s investors and its former CEO, Khosrowshahi stands as the hope and future of Uber’s recovery and success.

Nike is officially opening its store on Amazon

The last few months have been rough for the global footwear manufacturer, Nike. In fact, the company laid off more than 1000 workers in June. Its stock price and revenue had to suffer a lot. Last week, Goldman Sachs hinted that a Nike-Amazon deal was in the works. The company’s investors got better news on Thursday when Nike CEO, Mark Parker confirmed the companies are currently working on a partnership. With a direct partnership, Nike will be able to gain more control over how its products are marketed on Amazon.

What will happen if America nukes North Korea?

North Korea has continued to test the U.S. It fired a second ballistic missile over Japan on Friday, creating new tension between Pyongyang and the West after a series of weapons tests by the rogue state. And it is likely Trump will react in a lethal manner. In April, he threatened to rain “fire and fury” onto North Korea if the U.S or its allies were in any way threatened. What will happen if Trump decides to nuke North Korea? World War III? But China has said the United States must stop threatening North Korea’s leader if a peaceful solution to the nuclear crisis is to be found.

Silicon Times

Events

  • Africa’s early-stage investor community comes together from November 15 to 16 for AAIS 2017 in Cape Town, South Africa. The event will bring together early stage Africa-focused investors in from across Africa to exchange best practices, share lessons learned and plot the roadmap for the future.
  • High Growth Africa Summit has organized the High Growth Africa Summit 2017 aimed at building, scaling and funding high-growth businesses in Africa. The event opens from October 21 to 22, 2017 in Lagos, Nigeria.
  • Get ready to welcome the fashion season as the second edition of the Buea Fashion Week launches from October 19 to 21, 2017 at the Buea Shopping Mall.
  • The Worldview Education Fair will host the Worldview Education Fair 2017 to connect students to educational opportunities available across the globe. The event opens on October 26, 2017, at Hotel Akwa Palace Douala, Cameroon.
  • The World Bank’s Space and Productivity Conference comes up from September 28 to 29, 2017 in Washington DC
  • An Internet of Things for Agriculture webinar aimed at drilling participants on how to use IoT for agriculture is coming up on September 19, 2017, at Washington DC

Opportunities

Jobs

Featured Articles

Why African Businesses Should Invest in Marketing Automation Software

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marketing automation for african businesses

In today’s highly competitive marketplace, one of the fastest ways small businesses across Africa can sustain and survive the market is by achieving more with less. Marketing automation is your best bet towards realizing more with less time, effort and resources. Business leaders, therefore, have a responsibility to fulfill and that involves investing in the right market for their businesses.

Considering the world we find ourselves in, marketing automation is no longer an option. It has grown to become more of a necessity for businesses. Actually, it’s almost impossible for a business to survive without marketing its products and services. Maybe the bigger players can but the smaller ones definitely cannot.

marketing automation adoption rate

Marketing Automation adoption rate is constantly increasing

So much ink has been spilled on marketing automation already. And as a business leader, you may be asking, what is it by the way? And why should I even care?

Marketing automation is nothing more than programming your repetitive tasks. Similarly, HubSpot (one of the best marketing automation firms) puts it in a nice way; software that exists with the goal of automating marketing actions.

Most marketing divisions have some repetitive tasks they will like to automate; emails, social media, and other website engagements. This is where marketing automation comes in to make them easier and that is all there is to marketing automation. It’s really nothing to be scared of.

Once someone signs up for your newsletter, you automatically send them a ‘Thank You’ in response. Perhaps, someone just purchased one of your products, you automatically send them an email with links to other products they may be interested in.

It’s possible you’re too busy to sit on Twitter and Facebook the whole day engaging with your audience. But you can robotize all these operations with marketing automation software.

Now, you know what it is. You’re fit to go. But, hang on a little.

At this point, you are probably asking yourself if this is the right time for your business to invest in marketing automation. Actually, you should know that many entrepreneurs are already running their businesses with these powerful tools. So why get left behind?

A 2013 research showed that most marketing automation investments failed fatally. Never mind, we are in 2017 and all that has changed and is changing rapidly.

Maybe you’re still wondering whether or not you should really spend your resources investing in marketing automation software for your business. However, the benefits of a marketing automation strategy below should help you make that decision even faster.

1. Cuts down your marketing cost

Being a small business that is barely trying to get on its feet, you will want to cut down on your marketing department’s cost. Unless you want to bring your business down to its knees by spending more on marketing, you’ll need to sign up for a marketing automation software.

One employee in your company has the ability to compete with a 25-man marketing team in another company just by setting up lead nurturing and marketing campaigns that are automatically triggered based on certain criteria.

cost-reduction-marketing automation

In a short period after setting up these automated marketing campaigns, your business would be able to send out hundreds of custom-made emails every day on autopilot. You should also make sure your’re dealing with a valid email.

But you may be wondering how possible it is to cut down your staffing cost without spending on the software that will help you achieve that.

As a small business, you may not have enough financial resources to purchase premium marketing automation software. Your best bet will be to grab an open-source marketing automation software and there are a couple of them you can choose from.

You don’t really need a 10-man marketing force and your sales representatives wouldn’t need to waste valuable time discussing with each lead. Rather, they only focus on those who are most likely to convert to customers.

2. Time-Saving is Essential

time saving in marketing automation is essential

Every marketer likes to ‘schedule it and let it run’. Besides, “time is money” and every second you spend posting to social media platforms, you are losing money. You should use that time to do other business activities that could fetch some income for your business.

Thanks to automation software, you can schedule all your social media posts for the day or even ship emails to new subscribers and buyers ahead of time.

3. Makes your business consistent

Consistency is key in marketing automation

Being consistent in providing your customers the information they need is key. It is a proven fact that the more active you are on social media platforms, the more traffic you drive to your website and business as well.

Posting content on a regular basis is critical to improving your customer engagement and driving traffic back to you. A good way to become consistent in whatever your business does is by automating the entire process. You’re not guaranteed to always have time for posting these regular content. That’s the job of marketing automation software.

When a visitor subscribes to your blog or newsletter, for instance, your marketing robot can automatically send an email including benefits of subscribing. Or perhaps, outline special offers for new subscribers. By scheduling these automated posts, you are sure to provide your audience with regular content while focusing on other marketing tasks.

4. Helps you track leads

lead tracking is essential in marketing automation

When it comes to building a large customer base for your business, what you don’t want to do is lose track of any leads you get. When someone demonstrates an interest in your product or service by subscribing to your blog or site, he/she receives an activation email (in most cases).

You don’t want to end there and forget about the lead. Your automation software can re-engage that lead and deliver the content that the lead needs to convert into a customer.

See how GetResponse tracks its leads with its marketing automation software.

how get response tracks leads with marketing automation

How GetResponse tracks leads with marketing automation

Considering that converting leads is a top priority for 70% of marketers, it is critical to follow up on these leads. Marketing automation is one great way to do that.

5.      Marketing Automation means being effective

effectiveness in marketing automation

It doesn’t matter if your team is small. You can still become effective with your current team size once you decide to invest in marketing automation software to help with some of your mundane jobs.

What if every member of your team focuses on one thing? Of course, they get to specialize in it. Why? Because some marketing robot is doing the other 20 tasks they were supposed to be doing. Of course, it makes you a pro at what you do. By automating your business activities, your entire marketing team is gaining invaluable skills in becoming very effective at the few jobs they now do.

Marketing automation happens to present itself as the future of online marketing for any company that intends to be successful. With the right automation software in place, doing just the right job, your business has prospects of achieving a speedy growth.

 

How King Chris Built the Largest Graphic Design House in Buea

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how king chris built the largest graphic design house in buea

Entrepreneurship in Africa has become a valuable source of livelihood for many young Africans and the graphic design industry has equally become lucrative as well. Such a promising industry has no doubt, attracted many Africans, some of which have built very successful ventures around it.

Like many well-established entrepreneurs, some started off doing what they never dreamt would get them to where they are currently. For some entrepreneurs, the idea of one day building a company had been buried deep in their minds ever since they could reason. For others, one thing led to the other.

But what’s more interesting is how some successful entrepreneurs built their business empires. Such is the story behind the establishment of one of the pioneers and largest professional graphic design houses in Buea, King Chris Graphics Communication. Founded by Christian Yuh Fointen (King Chris), he is a designer who is naturally gifted in the art of crafts and drawing.

king chris graphic design house at Molyko, Buea

King Chris Graphic Design House at Molyko, Buea

King Chris is a veteran in the graphic design industry in Buea, specializing in large-scale digital printing and design, photography, general contracts/supply of equipment to institutions and companies.

How he built his empire

While yet a student at the University of Buea, Chris used what he had (his skill) to get what he needed (money) to survive the rather demanding time at school.

“It was not really a quest to start up a business but just a way of survival. I was just out to raise funds and help out with my education but I later decided to start a real business.

I started off practicing in my room while doing my studies in the university. After my university studies, I worked at home for a while before leaving my room for the road. At the time, I registered as a C.I.G (Common Initiative Group). I wasn’t quite sure of what I was doing and I didn’t have a vision at the time.”

The iconic King Chris came into existence in 2009 when Chris just completed his university studies, studying Life Sciences and Zoology with a minor in Medical Laboratory Sciences. Before 2014, the company only existed as a C.I.G and was incorporated as a legal entity only in 2014. Three years of existing as an independent company, King Chris has built a brand that will stand the test of time.

The rough road to success

He didn’t get up there by some magic. The ride hasn’t always been smooth for many successful entrepreneurs and Chris is not an exception. With absolutely no external support, the business still managed to shoot out beautiful results.

“When I started my business, it was in the university days and I had just a 3-in-1 printer which I bought second-handed for FCFA 40.000. I also had a computer which I consider the seed capital for my business. We grew from there. We take commands, multiply and buy equipment when a command is given. It was more about plowing back into the business and that’s how the business grew.

I got no loan or support of any kind to buy equipment. I grew by saving in the business. Basically, the business started with about FCFA 100.000 but at the time of incorporation, we were dealing with equipment worth more than FCFA 10 million.”

The company has been successful so far but the CEO thinks he hasn’t done enough yet. “When people observe around, they see a lot of success but what keeps me going is not what I’ve achieved, but believing in the dream I have. It’s more about where I’m going to not what I’ve done.”

It’s an achievement that cannot be overlooked by the business industry. Like King Chris Graphics, every successful entrepreneur has been through thin and thick. The king in graphic design and digital printing has been through that path as well.

For your design and printing requests, contact King Chris on:

Email: myking.chris@gmail.com/hi@kingchriscorp.com

Website: http://www.kingchriscorp.com

Tel: 677-947-345/661-262-648/696-209-645

The Hustler’s Digest – UBA Cameroon is Now So Profitable

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UBA now so profitable

Africa

Tussles and Hustles for the .africa domain

Africa has the least internet penetration rate in the world. Yet, it is home to the most innovative entrepreneurs and businesses. And it happens that more than 8.000 businesses in Africa and around the globe have begged to have the .africa domain added to their websites. And they intend to reach a larger market with a unique identity, that which defines them as African businesses.

Who promotes Female entrepreneurs better?

Where else in the world if not Africa? The Silicon Valleys are doing a great job when it comes to entrepreneurship generation but they are performing poorly in promoting the female entrepreneurship talent. Just 17% of startup founders in the US are female. But Africa is that place where female entrepreneurs run to. The continent is home to 46% of female entrepreneurs.

Home Pressure causes internet darkness. Where in the world?

Togo is now the latest African country to use internet blackouts as a means of silencing anti-government protests. The Togolese government shut down internet access after several protests against President Faure Gnassingbe were scheduled to take place this week. Similar to Cameroon a few months back, social media activists on Twitter have adopted the hashtag, #BringBackOurInternet. But Togolese nationals think it’s time President Gnassingbe whose family has been ruling the country for over 50 years, goes on a rest.

Cameroon

UBA Cameroon becomes most juicy among its French-Speaking Peers

The Cameroon subsidiary is now making more profits among other French-speaking subsidiaries of the Nigerian banking group, United Bank for Africa for the first time. UBA Cameroon recorded a net profit of FCFA 2.951 in the first half of 2017. This has made it the most profitable among its peers in French-speaking Africa.

Ballore denies acquiring Necotrans’ stakes

According to a September 5, 2017 statement, the Ballore group which operates various port terminals across Africa, denied acquiring stakes of the French logistics firm, Necotrans in Kribi’s deep-water sea port. However, Ballore’s denial gave a green-light for Filipino firm, ICTSI and Singaporean group, Olam International to acquire Necotrans’ existing stocks.

Anglo Activists Released: Will Schools be released too?

President Biya’s August 30 decision to drop all charges and release Anglophone civil society leaders, was a successful but failed attempt to ensure school resumption in the English-speaking regions of the country. But was their release synonymous to the release of schools? Anglophone Cameroonians think it was just one of their many demands that were met. Besides, not all arrested were released.

World

Can Amazon be tricked into losing some cool cash?

A fake law firm just did. Shortly before Amazon Prime Day in July, the owner of Brushes4Less store on Amazon’s marketplace received a suspension notice for his best-selling product which happens to be a toothbrush head replacement. An email landed in his inbox saying the product had been delisted from the site because of an intellectual property violation. To get the product reinstated again, the owner would have to contact the law firm that filed the complaint. But there was one problem: the firm didn’t exist.

Uber is dumping its diesel cars in London

The ride-sharing company has pledged it will ban and stop using its diesel line of vehicles in London as from 2019. But Uber will now only allow hybrid and fully electric cars to ply the streets. Because Britain and France have announced plans to end the sale of new gas and diesel-powered vehicles by 2040, Uber intends to do same.

Hurricanes are celebrating destruction in the U.S

In less than a week, Hurricane Harvey tore through Texas and Louisiana, causing at least 60 deaths and damages worth billions of dollars. Its evil twin, Hurricane Irma appears ready to make a history for the U.S as experts have referred to it as the “storm of the century”. For six straight days, Hurricane Harvey swept across U.S soil wreaking havoc. Irma is expected to hit Florida today. Seems like it’s the hurricane season but why the U.S?

Silicon Times

Events

  • South African-based digital advertising firm digitlab, is organizing the Digital Swarm event that will allow leaders to share knowledge on how to transform the digital marketing industry in Africa. The event will take place on September 27, 2017 in Johannesburg, South Africa.
  • Women in Africa Entrepreneur’s Hub have organized their first annual meeting to take place in Marrakesh, Morocco that will bring together 300 industry leaders. The event will take place from September 25 to 27, 2017 at Beldi Country Club.
  • iCubeFarm launches Business Showcase event to help African businesses showcase their products and services to the world. The event will take place on October 5, 2017, at SPAR Conference Hall (L’Atrium), Douala Cameroon.
  • iCubeFarm Pre-Business Showcase has been launched in Cameroon to take place on September 14, 2017, at the GICAM Conference Hall Douala, Cameroon.
  • Websummit 2017 is Europe’s largest technology event that will bring together top entrepreneurs and leaders of the biggest companies from 166 countries, providing an opportunity for networking. The event will take place in Lisbon from November 6 to 9, 2017.
  • TechCrunch Disrupt SF is a can’t miss event for startup founders, investors, and entrepreneurs. The event will take place in San Francisco, CA from September 18 to 20, 2017.

 Opportunities

  • Institute of Customer Service (ICS) Cameroon is organizing a free Customer Experience Conference on September 9, 2017 at D-Tchucks Palace Hotel, Molyko, Buea. The training begins at 9 am.
  • African Leaders of Tomorrow (ALT) Scholarship program for 2018 has been launched for young African professionals to study in Canada (fully funded).
  • The HIV Research Trust has launched funded scholarships targeting 2018 for health professionals in developing countries.
  • Udacity’s Google Web and Android Scholarship Program 2017 has been launched. Register before October 15, 2017.
  • The Bill and Melinda Gates Foundation through the Gates Cambridge Scholarship program is awarding fully funded scholarships to outstanding applicants outside the UK to study at the University of Cambridge.

Jobs

  • Get a job as a Supervisor, Customs & Logistics officer at MTN Cameroon. Applications end on September 11, 2017.
  • Intel HRC is currently in search of a Receptionist for one of its clients (Hotel business). Closing date for applications is September 11, 2017.
  • Apply now as Head of Vendor Operations at Jumia, Cameroon before September 16, 2017.
  • Apply now as an Accounts Clerk at the African Development Bank in Cote d’Ivoire before September 26, 2017.
  • Amref Enterprises Nairobi, Kenya is recruiting for the position of Diagnostics Lead. Applications remain open until the vacancy is filled.
  • The United Nations has a wide range of job openings for Africans. Apply now for any job of your choice and work with the UN.
  • Senior Advisor, MEAL for Save The Children Canada. Apply before September 19, 2017.

Featured Articles

 

 

 

 

7 Upcoming Business Events You Should Not Miss In 2017

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We are already in September. The year 2017 is fast burning out like a candle stick. How many business events have you attended this year? This September is heavily loaded with business events in Africa and attending one of the events might just be the magic wand to open wide the gate to the world of your dream business.

Every year, African entrepreneurs and organisations host a series of business events and trade shows all over Africa, most of which take place in Nigeria and South Africa.

As an entrepreneur, you are free to attend these events and even participate by owning an exhibitor stand to showcase your products or services.

Attending or participating in business events come with numerous advantages such as networking. You will have an opportunity to connect and meet other African entrepreneurs within your community.

Below is a list of seven business events and trade shows that will be coming up soon in Africa. 

1.The showcase entrepreneurs’ fair 2017

The main aim of this event is to bring together micro entrepreneurs, small and medium size businesses together with large corporations, as well as financial institutions.

The leaders of these institutions will share their know-how with one another in order to help their businesses grow. If you are a business owner, this is an event you should not miss.

Date: 13th Sept-18th Sept 2017.

Country: Nigeria

Address: Main Bowl TBS, Lagos

              Tbs Bus Terminal, Awolowo Road

               Lagos Island, Lagos, Nigeria

For more information about the event visit the website

2. Angel Investor Masterclass Hargeisa   

This event is one of a kind in Africa. The event is aimed at mobilizing early stage investing communities which will help connect, share knowledge and talk about capital needed to help maximize the continent entrepreneurial potential.

Date: September 20, 2017: 9:00 AM – 6:00 PM

Country: Somaliland

Address: Hargeisa, Somaliland

              Maansoor Hotel, Hargeisa

For more information go here

3. Digital Swarm

This event is organised by digitlab, a South African based digital marketing agency made of online marketing experts ranging from Social media, content marketing to SEO and a lot more. This event will allow leaders to share their know-how and knowledge which will help transform the industry of digital marketing in Africa. If you are an online marketer, this is an event you should not miss.

Country: South Africa

Date: 27 September 2017

Address: Johannesburg South Africa

Visit digitlab.com for details

4. Future Energy Uganda

If you are an African businessman who specialises in renewable and nonrenewable energy, this is a must-attend event. The purpose of the event is to bring together decision makers and Uganda engineers to talk about the latest energy solutions in Uganda and Africa as a whole.

Also, they will be talking on how to increase the generating and manufacturing capacity of energy in Uganda.

Country: Uganda

Date: Wed September 13 2017- Thursday September 14 2017.

Address: Kampala Uganda

Website: Future Energy Uganda website

4. Women in Africa Entrepreneur’s

Women in Africa entrepreneur’s Hub is a network of global leaders made up of both men and women which main aim is to identify future influential women who will be the leaders of Africa entrepreneurship.

This hub also support women entrepreneurship in Africa by introducing them to a new way of governance.

Their first Africa annual meeting will be taking place in Marrakesh and they are expecting more than 300 leaders.

Country: Morocco

Date: September 25, 2017 – 9:00 AM – September 27, 2017 – 6:00 PM

Address: Beldi Country Club

For more information click here

5. Venture platform demo day 2

The venture platform demo day 2 is a Lagos based on invitation-only business event, that will feature companies and businesses from various industries such as the banking industry, real estate, health and even in the entertainment industry.

The companies to take part during the event have been going through a 4 months venture platform acceleration program. They will share with you what they have been doing at the program and some fund raising strategies they are using.

Country: Nigeria

Date: September 15, 2017: 12:00 AM

Address: Lagos Nigeria

 Go here for more information.

6. The Funding Space

 

The funding space event which will be taking place in Lagos Nigeria, is aimed at helping young African entrepreneurs with business ideas that solve social problems in Africa.

If you are a young African entrepreneur with an idea that has the potential to solve a problem within your community but do not have money to fund it, The funding space event is where you should be on the 27-28 September 2017 and pitch your idea.

This event is aimed at helping youths fund their business ideas

Country: Nigeria

Date:September 27, 2017 – 7:00 AM – September 28, 2017 – 6:00 PM

Address:Lagos, Nigeria.

For more information click here

7. iCubeFarm Business Showcase

iCubefarm business showcase is a trade show design to help businesses in Africa showcase their products and services like Pros. Participants will have an opportunity to own their stands where they can show their products to the public.

Country: Cameroon

Date: Friday 5, October 2017

Address: SPAR Conference Hall (L’Atrium)

             Douala, Cameroon

Website: iCubefarm