Fongoh Martin Builds First Real Estate Management Software in Buea

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In his quest to provide an affordable solution for real estate agencies, house owners and house hunters, Cameroon’s first real estate management application, Digital Renter has been launched in Buea.

The application was developed by Silicon Mountain’s entrepreneurial visionary, Fongoh Martin Tayong with the aim of mitigating the limitations with manual real estate management and house rental services in the country. With a particular focus on using his tech savvy skills to solve daring societal challenges, the founder has successfully brought real estate agents/landlords, caretakers, and tenants on a single platform.

The entrepreneur, Fongoh Martin got inspiration to develop the real estate robot in 2016 after he received some management complaints from a friend who had paid part house rents but no receipt was issued which created a problem between the landlord and tenant.

Real estate management across Africa has remained an unsolved mystery in the past decades. Landlords have had a hard time making their houses available for house hunters because of the lack of a platform they can advertise their vacant property.

Imagine losing the receipt booklet with records of your tenants’ payments. It could be so frustrating. You will have no clue as to how much each tenant owes you and you may have to go to every tenant requesting for their receipts. What if you could have an electronic system that will manage all those transactions? What if the information is safely stored in the cloud?

The Frank Knight 2017 Report reveals a growing volume of capital is targeted at Sub-Saharan Africa real estate investment and development. The need to, therefore, deploy digital real estate management systems is an important one for African startups and entrepreneurs.

Digital Renter is a web-based real-estate management application that gives real estate agents and landlords the ability to list their properties (for rent or sale) as well as making it easy for house seekers to discover houses that match their taste, price, and location.

The digitally enhanced real estate management software was developed by Fongoh Martin Tayong in 2016 and only launched in 2017. As an entrepreneur, Martin envisioned a future where property management, search and listing of estates will be effortless.

In developing such an advanced software, Fongoh Martin at certain stages of development felt the urge to abandon the project half way. “About 3-5 times, I had thought of giving up on the project. Some people I came across told me it will be difficult to get landlords to subscribe to the service, but the zeal to solve societal challenges kept me going.”

Being one of Silicon Mountain’s newest startups, Digital Renter promises to be the best real estate rental and management application the country will ever have. The application assigns various roles to real estate agencies, landlords, caretakers, and tenants on the system.

According to its founder, “Digital Renter does not only provide property listings, it starts with a base framework for managing properties, adding listings on properties, managing users/relationships (agents, landlord, caretaker, tenants) and giving users the possibility of signing a digital rental contract, recording payments and generating receipts/reports.

How Digital Renter Works?

Just with an internet-capable device and an internet connection, the application can be used by even the least technologically savvy users.

The application can be accessed online via It helps give house owners the ability to advertise their houses while providing house seekers with the ability to discover houses for sale or for rent.

Digital Renter has 4 main users; Real estate agents, Landlords, Caretakers, and Tenants. On the back end of the software, Landlords and real estate agents after creating their accounts, can add a property for management, rental contracts or payment (a house to let/sale or piece of land) and create a listing to be discovered by potential tenants. They can also invite caretakers and assign to them different properties; giving them management rights over the assigned property.

On the front end of the application, tenants can view and search for houses matching their criteria; by town, house type, minimum/maximum price, and location. In case the desired property is not found, the user can submit a request for the desired property.

Who can use Digital Renter?

  • Landlords: Create and advertise (list) empty houses, invite and assign caretakers, sign digital contracts, and record the payment.
  • Real-estate agencies: Keep track of all transactions and also make listings to attract customers.
  • Councils: Create and advertise (list) free stores and sheds, create digital rental contracts and record revenue collection. (In the future, receive mobile payments.)
  • Tenants/house seekers: Search for houses and approve rental contracts. In the future, pay for rents and utilities online.

What the future holds

The application will in the nearest future, enable fast payment of bills and utilities by integrating local and international payment processors like Mobile Money and PayPal. Future improvements will also include automatic alerts when a real estate agent/landlord posts a property that matches a tenant’s specifications.

Fongoh’s vision for the platform is to “make Digital Renter an eBay for real estates” in Cameroon and Africa as a whole.

Given the mobile-centric age we find ourselves in, Digital Renter will definitely have to build a mobile app that will make the house search and listing process even easier.

Earlier this year, a similar mobile application was developed in Bamenda. The Bongalo app by Epafred Minuifuong helps house seekers to easily locate empty houses.

With the development of these house rent and management applications, the African continent may just be on its way to curbing some of its most faced challenges in the field of real estate management.

Facebook: @digitalrenter

Twitter: @digitalrenter


Stages of Mobile App Development – Introduction to App Making Process

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Alex Volski_App Development Specialist

App development process reviewed for everyone to understand how to make a mobile app from idea to launch. 7 key phases of app development lifecycle.

How to build a mobile app: 7 main stages explained

The purpose of this post is educational primarily, to shed light on basics of mobile app development for those entrepreneurs who are just curious to know how and whether it is hard to launch your own app. Is it hard? A short answer would be Yes, and the longer answer is the text below.

In 2 recent years, mobile app development has become quite affordable for any company or even smaller businesses. A very simple app can be built for $10,000. No wonder that mobile market is steaming with hundreds of apps popping up every week. If you run a business you’re probably looking into launching an app too. So what do you need to know about the app making process?

Before development or Stage 1

Stage one is usually referred to as research, goals, and strategy. For your future app to succeed you have to have a clear vision and goals, as well as tactics and tools to achieve it. Most apps fail and competition is tough, we should warn you right away. So research first, and then research more.

Try to be unique in what your mobile app delivers to users, or at least assist people in some way. Your tasks are:

  • Studying competitors and their products
  • Determining business model
  • Defining target audience
  • Setting ways and tools to meet users expectations

Outline the purpose of an app, it may even not be monetization, but goals like bringing more traffic, expanding the outreach, promotional campaigns, etc.

Stage 2: MVP & design

After setting up the strategy and before starting the development, you have to prepare user interfaces. In other words, the design of an app and how the user experience would be implemented. All the graphics down to every detail, screen, button should be prepared at the start so that developers build the app properly and you won’t have to make amendments.

App Development - Design phase

One optional tactic that many adhere to while making a mobile app is a minimum viable product (MVP). This is actually a prototype of an app that you can check and analyze, see how it looks and feels. For instance, see some of the best examples of MVP in app development. The main rule at this stage and for all design tasks is “User experience first”.

Stage 3: Back-end development

This is where the actual building of the app begins. Developer team (your own or hired) sets up servers, databases and storage solutions, and then starts to code app functionality. Design wireframes and MVP may serve as the basis for back-end infrastructure.

App development implies certain processes and a set of case-specific technologies. You may construct it all from zero (APIs, storages, databases, etc.) or use an app development platform / BaaS, like Azure, Rubix, Blockchain.

Back-end development consists of:

  • Setting the infrastructure for a mobile app
  • User management
  • Server side logic
  • User flow / basic functions
  • Data processing
  • Push notifications

 App Development - Development phase

Stage 4: Front-end development

Front-end app development is the practice of producing HTML, CSS and JavaScript for a web app (desktop version). According to your strategy (stage 1), you have options to develop an app for a specific platform or a cross-platform.

You also have multiple options in tools to use: in most cases, native (unique for a single platform, iOS/Android/Windows) features are of advantage and tend to result in faster apps. While cross-platform frameworks like Appcelerator or Xamarin might be more effective in terms of cost and time.

Front-end development consists of:

  • Data caching
  • Data synchronization
  • Mock-ups
  • Design (screens, interfaces)

Front-end often is referred to as developing web applications (i.e. web sites). It demands more skills in software engineering, thus higher costs. Moreover, not each mobile app requires a desktop version, though it can be beneficial.

Stage 5: Testing

When you have a complete app ready with all the interfaces and features, testing (or quality assurance) is a must. The goal here is to test out any possible scenarios and user actions to spot technical flaws. And to correct them of course. Check with original design and strategy, supervise every feature and user flow.

This way you’ll save costs on post-launch errors and avoid the embarrassment of something going wrong. This is a standard practice worked out and refined by all of the app development agencies. Also, a good idea is to let other people use the app and see how they react to it.

Stage 6: Launch

The job for your marketing department and it should start long before this stage actually. Keyword research for app store optimization, app descriptions, screenshots and other things are to be prepared for app submission to mobile markets. A website or a simple landing page would be also great to promote an app. To attract people it should include:

  • App name and icon
  • App store buttons to download it
  • Screens or promo-videos
  • An email subscription form
  • Contacts and support links
  • Social media pages
  • A press kit and testimonials (if possible)

But do not breathe with relief when the app is released, you have to attract users and keep them engaged. Use push notifications for announcements, offer some incentives/discounts for downloads, etc. This is just the start. And remember about social media.

App Development - Maintenance phase

Stage 7: Maintenance

Post-launch maintenance may include updates, more testing, redesign, and user support. Many businesses launch the main features version initially and then releasing updates with more features progressively (see Agile methodology). Customer support is also crucial, even before the launch in some cases, as users want to be sure about:

  1. Functionality: what does the app do differently from other apps?
  2. Security: what data does the app collect and how does it store it?
  3. Stability: is the app working fine without losing information?

How much does it cost?

Such are the main phases of app development, though even more business owners start their inquiry with the matter of cost. This is a whole separate and extensive issue, so just briefly I should mention that the cost to build an app depends on:

  • Rates
  • Features
  • Expertise
  • Design
  • Complexity

You can also try this mobile app cost calculator, enter your specific data and resources to make an approximate cost estimation or get a quote on your project.


Alex Volski

Business development manager, startup advisor and analyst at ThinkMobiles, EasyQA and dozens of other projects. On the pulse of mobile apps development and global outsourcing, helping entrepreneurs on their path, sharing vision and always in search of new ideas.




The Hustler’s Digest – Tech is Crash-landing Ecobank on a Mountain, Without Branches

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Ecobank mobiile app|ecobank mobile app


South African Airways ‘is on the verge of bankruptcy’

It appears the South African national carrier has run out of money and may likely not be paying its workers any time soon. The South African Airways (SSA) has lost money in the past seven years and the airline’s current Chief Executive has been trying to put together the broken pieces to remedy the situation, but nothing is changing.

Africa may have found its way out of youth unemployment

The continent’s unemployment rate is surging, especially among youths and digital giants seem very concern about the situation. Just after Alibaba CEO, Jack Ma on his first trip to Africa, offered 200 young African entrepreneurs the opportunity to exercise with his company, Google recently announced plans to train millions of African youths in forging their online skills and software development. Last year, Facebook founder and CEO, Mark Zuckerberg toured several tech hubs in Kenya and Nigeria promising to help young entrepreneurs sharpen their digital skills.

What if President Paul Kagame wants a third term?

Earlier this year, Gambia’s power-hungry dictator, Yahya Jammeh was ousted from power after ruling for about 22 years. He did not fly out of the country until he had swept clean the coffers of the country into his pocket. 2017 elections in Rwanda seem to be falling in President Paul Kagame’s favour. If he succeeds in this election, it will be his third term of office since he took power in 1994. Same year former president Jammeh started his iron rule but Kagame is Jammeh’s opposite twin. Unlike Jammeh who has spent the last of his 22 majestic reign as a dictator, Kagame has been credited with Rwanda’s rapid economic maturity.


Cameroon’s Mobile Money Explosion wets appetite of MTN and Orange Cameroon

Ever since mobile payments took the stage in Cameroon, it’s popularity and usage has been surging (5.4 million subscribers by late 2016). The two big players in this field, MTN and Orange have unanimously but separately decided to gratify their appetites for profits by billing its mobile money users when transferring funds from one account (MTN-MTN, Orange-Orange) to another. A service that was once free.

Ecobank is going branchless

For those of you who think working with a bank could be your greatest accomplishment in life, it’s time you had a rethink, especially if you’re already working with one. A digital transformation in the banking system is taking place and Ecobank Cameroun SA is shutting down many of its branches to adopt online banking. Last week, rumours spread like wildfire on WhatsApp that Ecobank was shutting down completely. If this rumour did not scare you, I’ll eat my hat. Last year, the Pan-African bank announced that it will close many of its branches and it’s happening now.

Bishop Bala’s Assailants pay their last respects

It is usually said that you should watch out for the person who attends a funeral and cries more than the bereaved, that’s the killer. Mgr. Essomba  while delivering a homily at late Bishop Balla’s requiem mass, equivocally stated that the deceased bishop’s murderers were present at his funeral, pretending to be weeping even more than the bereaved.


Uber says money first, life next

One of Uber’s fire-hungry cars burst into flames before the ride-sharing startup could come out clear, admitting it rented out fire-prone vehicles to its drivers in Singapore. These brand of vehicles had been recalled last month over a defect that could cause them catch fire. That’s probably Uber’s greatest embarrassment this week.

UK Auto Industry suffers sales deficit

This is the fourth consecutive monthly decline in the sale of automobiles in Britain. The auto industry experienced a 9.3% drop in its overall sales in July compared to last year and it’s huge, it’s almost like the government is shutting down the industry completely.

Trump files first notification to UN to withdraw from Paris Climate Deal

President Donald Trump made more international enemies than allies in June when he threatened to withdraw the US from the Paris Climate Agreement. Yesterday, the US issued its first written notice to the UN indicating the US intends to withdraw from the 2015 Paris climate agreement. He said the deal will punish the US and cost millions of Americans their jobs.

Silicon Times


  • ICS Cameroon is organising the first-ever international customer service awards in Cameroon on October 6, 2017 at Hotel Vallee des Princes in Douala.
  • Google I/O Extended event has been launched to take place on August 5, 2017 in Douala at ActivSpaces. It is focused on bringing the local developer community in Douala together to experience the keynote and other main Google I/O sessions a few weeks later. It also includes other activities targeted to developers such as hackathon and codelab sessions.


  • Apply now for Apps Africa Innovation Awards 2017 dedicated celebrating the best in mobile and tech from across Africa. Applications are ongoing until September 10, 2017.
  • Seedstars and Enel have partnered to launch the Africa Energy Prize, rewarding tech startups striving to tackle the Africa’s energy challenges. Applications are ongoing until December 1, 2017.


  • Get a job as a Marketing Officer at Maibeta Inc, the leading technical services company in Cameroon. Candidates with proficiency and experience in marketing and sales can apply for this job.
  • Grab the chance to work as a consumer marketing, insights and analytics expert at Ecobank Cameroon SA.
  • Visit the African Union’s job portal and discover what job is waiting for you.

Featured Articles



Bank Digital Transformation; the Thin Line between Losing Clients and Achieving Customer Success

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bank digital transformation

Mbinkar Kpunsa Fomunyuy. (CCSP, CICSP, AMABE, CMP)

Certified Bank customer service professional of the Retail banking Academy

CEO, Institute of Customer Service Cameroon

In every industry there is a trend, trends drive growth and as the leading firms take the lead, followers follow. This continues until the new trends become routine and the process starts again.

The UK Consulting firm Capgemini (2016) in its publication on Top 10 trends in banking for 2017, reinforces the notion of digital transformation of banks as a key trend in 2017. This digital transformation is marked by Fintech, using open APIs, public cloud services and cognitive banking.

The customers’ needs are changing and in a fast changing tech environment, it is time for banks to meet the customers at their comfort zones. Banks are moving from traditional branch banking to complete digital packages that enable their clients to perform their routine banking activities from the comfort of their rooms, as they move without need for a physical banking branch.

Bank digital transformation has obvious advantages and cannot go without setbacks. It is therefore a bridge which if poorly managed, leads to a massive loss of customers but if communicated efficiently, guarantees the achievement of customer success and increased profitability for banks.

Agniva Banerjee in her article on the rise of digital banking, brings out 5 key advantages to which I will add three:

  • Banking made easier: You bank from anywhere, no need to move all you need is an    internet connection.
  • High interest rates on your savings, lower interest rates on loans: As bank reduces infrastructures and overhead cost.
  • Advanced websites and Mobile banking software: making information more available and personalized.
  • Mobility of services: possibility to integrate other solutions such as bills payments. So you don’t only need to go to a bank branch anymore, also you do not need to go to an utility company.
  • Eco-friendly: As it saves paper and protects the environments

To these, I will add:

  • Improved customer experience: as your complaints now are tracked and you have more reliable and instant information
  • Easier financial management as you move with your bank track your finances.
  • Security of not moving with cash but virtual money

The setbacks?

  • Bank branches will be closed
  • Bank staff will lose their jobs
  • Interaction with bank will be more digital than physical reducing the personal human touch.
  • Security becomes a concern, as this requires more instruction and online security awareness tips.

The overall advantage of digitalization of banks is; making banking easier, improving customer experience and achieving higher customer success. This will lead to having more satisfied customers and increased profitability.

Stefan M., Dela R., Malbate J., Jaubert M. (2014) in an  A.T. Kearney study on digitization, in conjunction with Efma, present 3 key points: the digital banking leaders understand the importance of mobile in a digital strategy, they are developing more agile operating models, and, most notably, they are tackling the need for internal culture shifts.

Bank digital transformation needs a top-down implementation. Banks accepting and putting in place this change have set their paths toward becoming more client-centric, more tech-savvy, and more inclusive. As the market evolves even more rapidly through the end of the decade, all banks will have to adapt to a disruptive model in people and IT-the two engines of retail banking; and must fundamentally adapt to deliver the best results.

Banks in Cameroon have not been left out of this transformation with key actors of Digital Transformation being Ecobank Cameroon S.A., UBA and Afriland First Bank. Communication of this transformation is key, first internally, next to all clients of the bank and lastly to the general public.

Digital transformation could enable the bank to reposition itself among its peers, but this disruptive model meets resistance, rumors but above all if well managed, gives rise to the creation of better banks.

Cameroon is long overdue as the digital transformation of banks is but a must-do. The way money is managed in Cameroon is changing with cash going plastic and mobile money technologies outsmarting traditional money transfer systems. The digital transformation of banks is on. Customer experience is about to get even better.


Why Your B2B Business in Africa Needs a Blog

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why your b2b business in africa needs a blog

Getting your business noticed is probably not a hard thing to do but it turns out many businesses still find it really hard to get their businesses lingering in the minds of their audiences. Running a blog is one of the most valuable marketing tools for any African business. If your business is not yet blogging, it’s time you get started if you need to take your business to the next level.

A blog is a really easy-to-use platform for connecting with and sharing timely information with your clients and it’s probably your most direct communication channel with your business audience. According to a Hubspot survey, 60% of businesses that run blogs have more customers and blogs can be great on improving a business’ content marketing strategy.

Companies like ActivSpaces, Makonjo Media, Agro-Hub, MTN, etc, all make use of blogs to get their businesses to the limelight.

Here are a few unquestionable reasons why every African business leader should engage in blogging if you dream of succeeding in this crowded digital universe.

Drives traffic to your website

As a business, you probably have a website and there are various ways people find your website: They could enter your site address straight into a browser’s address bar or by typing your company name directly into the search bar. Either ways brings up your website but this is probably the audience you already have and they know who you are.

But what about those you don’t yet have, who don’t know you even exist?

It doesn’t really give you any new traffic. You could buy traffic by paying for a ton of adverts that may or may not succeed in driving internet users to your site. However, the moment you run out of money to pay for these ads, your traffic comes to a halt.

Your website alone definitely has just a few pages-homepage, services/products, contact and about us pages. Every new blog post you put up is indexed as a new page on your website. Search engines love valuable content-SEO and will definitely reward you for it. That’s how useful your will be.

Turns on your social media radar

Blogging has the potential to get a business’ website discovered via social media. The power of the social media in the growth of companies cannot be under-looked; it is one other powerful marketing tool for businesses. Each time you create a post, you’re creating content that people can distribute on social media which helps to expose your business to a whole new audience that until now, you didn’t have.

Blogs serve as a repository for your social media content, without which your social media manager will have to create new content for your company’s social media accounts.

Arena for showcasing business expertise

It gives your company a voice, a place to talk about your new products or services and share your company’s initiatives more squarely than your website will do.

Blogs are really that one place to shine your business and its initiatives and believe me when I say your website isn’t that powerful enough to get you the brand attention you need. It goes far beyond your website and posters.

How to create a blog useful to your business

Creating and maintaining a blog for your business can be a challenging task but not impossible. Here are a few steps on how you can create a blog that will be useful to your business.

Setting Goals

The very first thing you want to do is set the goals for your blog. Blogging is a journey and like going on a trip, you can’t just jump into blogging without knowing where you’re heading.

Get a content strategy

Decide on your content strategy which defines the type of content, its format and the infrastructure required to get across all important ‘messages’ (written and unwritten) that have to do with your company.

Design your blog

Work on the design of your blog which should be appropriate to your brand; the logo, the color choices of the blog should match the brand’s design and objectives as well.

Who will write for you?

You need to decide on the primary and contributing writers for your blog. You may be also benefit from using guest bloggers as most corporate blogs are written by more than one writer. A web design company like Makonjo Media could be a good place to start for African businesses withing to create a brand with blogging.

Your blog should focus on attracting leads through social media, SEO and capturing the leads directly into your marketing automation system-which is something essential for business growth.

Knowing why a blog is vital to your business is not enough, especially for African businesses which most of them are still striving. What’s even more important is developing a blog that works for you-the African style. What’s the point getting a blog that doesn’t drive any traffic back to you? Your blog should integrate appropriately into the overall strategy of your business.

Abryanz Style and Fashion Awards Returns for 5th Edition

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Abryanz Style and Fashion Awards 2017

One of Africa’s most prestigious fashion event, Abryanz Style and Fashion Awards (ASFAs) has made its way home again. This year’s event was officially launched on July 20 at the Kampala Serena Hotel. In what promises to be the biggest edition ever, the event launched under the theme, “The Fashion Takeover” to shine a global spotlight on the African fashion industry, highlighting creativity, achievement, and excellence.

Speaking about the launch, the award’s founder Brian Ahumuza said, “We are so glad and excited that an idea that started five years ago has grown in bounds and we are now able to celebrate our African stylist and designers breaking barriers in the fashion industry.”

The Abryanz Style and Fashion Awards 2017 is set to take place on December 8 at the Kampala Serena Hotel, Uganda.

The awards seek to recognize and reward outstanding personalities in the fashion industry who have impacted Uganda and Africa through excellence and creativity. In addition, they seek to bring to light the entrepreneurial and business aspect of the fashion industry that can be explored by the youth to contribute positively to the economic growth of Uganda as well as solving the ever growing problem of unemployment on the continent.

Two categories have been introduced in this year’s event; Fashion Entrepreneur of the year Uganda and Fashion Entrepreneur Africa. The awards will go to individuals who have shown outstanding commercial success of their businesses or personal brands.

In the quest to support the youth and aspiring fashion entrepreneurs, the ASFA team has also organized the inaugural ASFA Business workshop that will take place in November at the Kampala Serena, aimed at empowering the youth with skills on how to turn their passion into a meaningful business and profit making ventures. 

Abryanz Style and Fashion Awards brings together Africa’s fashion icons to celebrate the continent’s diversity through culture and style. The event has attracted some of the most prolific designers and entertainers in past editions from South Africa, Nigeria, Kenya, Tanzania, Namibia, and Zimbabwe.

Launched in 2013, the Abryanz Style and Fashion Awards (ASFAs) is an annual continental celebration of Fashion and Style held in Uganda. Following a successful three-year run, they expanded their reach to the rest of Africa in 2016. The ASFAs aim to recognize excellence in fashion and artistic achievements in Africa with a vision to create a prestigious and very professional platform that will help boost the fashion industry both in Uganda and Africa alike. 

For more information on the ASFAs follow this link and their social media channels FacebookTwitter, and Instagram.

Mobile or Die:Ultimate Marketing Strategy for Small Businesses in Africa

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Mobile-centric: ultimate marketing strategy for small businesses

Almost every startup or small business today has a website where they list their products and services, talk about what they do and why anyone should connect with them. However, consumers are usually more comfortable with getting what they need through a device that’s almost always with them on-the-go (mobile); something many companies fail to implement in their business growth strategy.

In the past few years, we’ve all seen how mobile has overhauled desktop both in search and usage. Small and medium-sized companies have successively been forced to optimize their websites (for those who cared to have one) for the mobile-centric experience and even better, developing mobile applications.

Shoppote is a local commerce startup that makes it easier for customers to discover products around them in local stores via a mobile app. It is also one of the first startups to help other small businesses like itself, gain a credible online presence. That’s just how the mobile world has become.

Some businesses have built their entire brands and operations around the mobile world-GiftedMom while others like eFarmers have understood that the web is not enough, getting a mobile solution is of even higher priority.

It has always been about tracking the customer and when the customer moves from desktop to mobile, you are implicitly probed to dance to the tune of the market. Being mobile-centric is definitely the first step towards acquiring the mobile market for these businesses but the race is not yet over.

A lot of technologies and platforms exist on the ground for mobile-centric businesses and most of them are still emerging – other more advanced marketing technologies for medium-sized businesses are still in the pipeline no doubt. But here are a few of them that can get your business glooming for a start.

Mobile Payment Services

Clients are gradually adopting and switching to mobile payment solutions like Mobile Money, Apple Pay, and Google Wallet. They always want to be able to pay with a simple tap on their mobile device, whether they are in your store or shopping online.

Giving them the power to use their mobile devices (smartphones and tablets) to carry out financial transactions is a plus one to your business and you may not have noticed it. Works like magic all the time.

When startups like Dolly Fast Food make use of mobile marketing, their profits are sure to surge further just like Domino when it launched an app that allows customers to order pizza directly through their phone, they saw a 28% rise in profits within six months. Remember, in the business world, the customer is KING!!!

Mobile Apps

You probably do a lot of things and a majority of those things you do are mobile-related and you should probably get a mobile app for anything mobile-related you do. Small businesses have been slow to build apps for their brands because of the high price tag attached to building mobile applications. That’s changing even faster as there are now a lot of low-cost options that can help them create mobile apps quickly and affordably.

Mobile-Only Apps

The most downloaded apps on the app stores are the ‘mobile-only apps’ (MOAs)- a term that has grown to mean, these apps aren’t available for desktops like Facebook and Twitter but are only available as mobile apps.

Mobile apps like Periscope, Instagram, Snapchat, Whatsapp, and others are swiftly growing in popularity due to their mobile-online availability features. These apps present excitingly new channels for small and large businesses alike to market themselves on.

Any company wishing to reach the top of the business tree should so keep an eye out for such apps and probably if they need to build one, make sure it’s mobile-only friendly.

You must keep up with the trends of the digital world and know how to explore the power of mobile as a marketing channel if your business must advance to a whole new level.