Togo to Increase Electricity Supply in Rural Areas

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Electricity Supply to Increase in Togo's Rural areas

Without proper provision of modern energy and electricity, there is no support for socio-economic improvement of living conditions in rural areas in developing countries. Energy is the driving force for any society that wishes to develop and exploit its potential resources. Unfortunately, many African countries are still unable to provide rural areas with reliable electricity supply.

In African countries like Cameroon (at least, a case I better know of), electricity supply has in the past, moved from worse to worst. This has most often prevented, or rather slowed down the economic development of the country. Had there been reliable energy supply in the nation, a whole lot of projects could have been achieved.

Urban areas in most African countries, if not all, are well electrified whereas rural areas suffer the overall burdens of living in an energy-void era. Due to the low rate at which rural areas get connected to energy supplies, some of their projects requiring power use never see the light of day.

For instance, if the government plans to introduce IT training to rural areas, this plan remains futile until the area is properly electrified to be able to power the computers and related devices that will be used.

Statistics indicate that from the over 1.4 billion people living without electricity, about 85% of them come from rural areas and about 1 billion people have no reliable power supply with most of them living in remote areas in developing countries.

In a bid to improve and bring rural areas out of the dark ages of limited power supply, Togo’s President, Faure Gnassingbé has set out to utilize the benefits technology brings to improve on the country’s rural electrification state. President Faure Gnassingbe announced on June 23, a program (the CIZO initiative) that will enable two million Togolese rural inhabitants to access from solar and connected objects by 2022.

If realized, the project will enable the government to increase rural electrification from 7% to 40% by the year 2022. The solar kit as announced, will be equipped with state of the art technology that will allow the authorities to monitor consumption rate from a distance. Inhabitants will be expected to pay FCFA 100 or FCFA 300 monthly as the case may be in order to access the power kits.

Solar energy has in recent years, proven to be a force to be reckoned with as it can be accessed from anywhere and anytime. It is one of the most reliable energy sources in the world today, reason why many governments and companies have adopted its wide use.

solar energy

Solar energy powers most countries of the world

For the project to come to pass, the government intends to make an extensive use of mobile payments in rural areas and consequently, financial inclusion of rural populations,” according to a government statement. 

The pilot phase of the program which is expected to bring power to around 20,000 households, will be completed by the end of this year. Overall, the government hopes that the program will reach 300,000 households in the next 5 years with a total cost of about FCFA 69 billion.

While the government intends to provide FCFA 8.7 billion of the funding, the remaining FCFA 60 billion will be secured from private investors.  The solar kits will as well be made available and distributed by private companies.

According to the US Agency for International Development (USAID), Togo is currently being provided with power by thermal plants and some hydro-power. The country, however, has good potentials of renewable energy resources.

President Faure’s decision to take electricity to the country’s rural areas that have long been deprived of this resource will hit a milestone by 2022 and see more socio-economic developments come to such areas.

Facebook Becomes the World’s Second Largest Nation

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facebook now has 2 billion users

From time immemorial, the world’s population has been on a constant increase since humans learned more offspring result in a higher labour force. The online community has also understood that more users result in more revenue and popularity which Facebook has capitalized upon to grow its online community of users to 2 billion.

The social network giant announced yesterday that it now has 2 billion monthly users on its platform. Founded in 2004 reached a 1 million-user landmark in 2012 and by proper calculation, Facebook has signed up close to 580.000 new users daily since then. This also means it has doubled its users in just less than five years.

There are about 7.5 billion people in the world and of this number, 3.7 billion people have access to the internet. Facebook’s hit on 2 billion users indicates it owns more than half of the world’s online population.

Facebook has successfully signed up more than a quarter of the world’s population on its network, making it the ‘world’s second largest nation’ after China. So, its actually safe to say Facebook is the world’s second most populated nation with its 2 billion hit.

According to Facebook’s CEO Mark Zuckerberg, what really matters to them is “being able to connect everyone” as the company hasn’t been able to connect everyone just yet. So, until the social giant signs up the whole world, there really shouldn’t be any fanfare around the 2 billion-user milestone the company just hit.

As a move to connect more people online, Facebook updated its mission statement which was aimed at bringing the world closer together through its Groups feature. This move reflects the company’s growing emphasis on building more online communities and hitting the 2 billion-user base is just an indication of how soon or soonest the company will achieve its new mission to connect everyone on its platform.

Mark Zuckerberg is now worth $65 billion (£51 billion). With 2 billion monthly users, Facebook is definitely on its way to becoming one of the world’s most valuable companies. The social giant is far from stopping its move to connect the entire world, but the question that remains unanswered is if the company will reach the 3.7 billion online users anytime soon.





Fully Funded: Knight-Hennessy Scholars Program, Apply

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Fully Funded: Knight-Hennessy Scholars Program, Apply

The Knight-Hennessy Scholars program is offering scholars across the globe fully funded scholarships for a Graduate Degree program offered at the institution.

Annually a group of 100 high-achieving students from around the world with demonstrated leadership and civic commitment identified to receive full funding to pursue a wide-ranging graduate education at Stanford, with the goal of developing a new generation of global leaders.

The Knight-Hennessy Scholars is one of the largest fully endowed scholars program in the world.

The Knight-Hennessy Scholars Program is designed to build a multidisciplinary community of Stanford graduate students dedicated to finding creative solutions to the world’s greatest challenges.

Level/Fields of Study available

any full-time graduate degree program at Stanford (for example, but not limited to, DFA, Eng, JD, MA, MBA, MD, MFA, MS, or PhD) or if you plan on pursuing one of Stanford’s many joint- and dual- graduate degree options (for example, but not limited to, MD+PhD, JD+MA, MBA+MS).

The Knight-Hennessy Scholars program funds up to the first three years of your graduate education, and if your degree program exceeds three years – such as an MD or PhD program, or a Stanford dual- or joint-degree program – then your Stanford home department will fund the remainder of your education to the extent consistent with its standard funding commitment for that program.  (That is, e.g., six years for PhDs in engineering, five years for PhDs in humanities.)

As a Knight-Hennessy Scholar at Stanford University, you receive:

  • a fellowship applied directly to cover your tuition and associated fees, and
  • a generous stipend comprising your on-campus room and board; books, supplies, and instructional materials; health insurance and associated fees; travel to and from Stanford; local transportation; and reasonable personal expenses.


All nationals are encouraged to apply. Candidates must be applying for any full-time graduate degree program at Stanford (for example, but not limited to, DFA, Eng, JD, MA, MBA, MD, MFA, MS, or PhD).

You must complete the entire application process for your department – including any standardised test that your discipline requires (GMAT, GRE, LSAT, MCAT, etc.) and, if needed, an English proficiency test.There is no minimum requirement for your grades or scores.

How to Apply

You must complete and submit the online application. You will be also required to submit An unofficial or self-reported transcript of your academic performance in college, Resume / C.V.

You will include a one-page resume or curriculum vitae that provide an overview of your education, personal activities, and professional experiences,  Two recommendation letters, Two personal essays 1) Connect the dots.

Tell us how the influences in your life have shaped you,  2) Describe three potential paths for your career and life.

To prepare for them, what do you need to learn at Stanford as a Knight-Hennessy Scholar?, Two short-answer responses, A video submission, You can visit their  Application requirement page for full procedure.

 For complete information on the program and application process, visit their scholarship link

MIT and MasterCard To Redefine Entrepreneurship in Africa

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MIT & MasterCard To Redefine Entrepreneurship in Africa

Legatum Center for Development and Entrepreneurship of the Massachusetts Institute of Technology (MIT) in partnership with The MasterCard Foundation have launched Open Mic Africa; a programme whose goal is geared to Search for Africa’s Most Innovative Entrepreneurs.

Open Mic Africa is also aimed at scouting across Africa to discover and support local entrepreneurs who are bringing their knowledge to bear on their continent’s greatest challenges.

Three African cities shall host this innovative initiative. Namely Lagos (26-27 July), Dakar (23-24 September) and Cape Town (27-28 September). The MIT Legatum Centre will also stop over in Accra, Ghana and Nairobi to establish better networks and increase its presence in those areas.

Moreover, the MIT Legatum Centre will also stop over in Accra, Ghana and Nairobi to establish better networks and increase its presence in those areas.

Participants shall be opportune to get inspirational talks and success stories from other African entrepreneurs. They shall as well be open to workshops and venture pitch training and mentorship sessions.

Each city will also host an open pitch competition where the participants could win up to US$2500.

“Open Mic Africa is designed to unearth, inspire and celebrate the next generation of global technology ventures that are powering this movement. The Legatum Center community is looking forward to working with all the entrepreneurs we encounter during our summer tour,” said Georgina Campbell Flatter, the MIT Legatum Center executive director in a press release.

The Open Mic Africa tour will also include an “Ask Me Anything” booth which gives entrepreneurs a platform to learn about opportunities at MIT.

Youssouf Sy, associate programme manager of financial inclusion at The MasterCard Foundation also expressed his support for the programme attributing his trust to its ability to find and “nurture” early-stage startups.

Open Mic Africa serves a larger purpose than just an international tour. It’s also the first phase of the 2017 Zambezi Prize for Innovation in Financial Inclusion which opens in August this year.

The prize will award US$100 000 to Africa’s best early-stage startup solving issues regarding financial inclusion. The prize finalists will also receive additional cash prizes and the chance to attend MIT’s entrepreneurship programme.

According to Ali Diallo, the MIT Legatum Center Global Programs Manager, the Zambezi prize is “redefining” financial inclusion.

“We believe in a more holistic definition that focuses less on the mechanism and more on the end result. It is about creating the conditions, the environment, and the business models that help people access a better quality of life.”

All What Entrepreneurs Must Know About Pitch AgriHack

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All What Entrepreneurs Must Know About Pitch AgriHack

Pitch AgriHack West Africa 2017 is open for young ICT start-ups from the West African region offering services to the agricultural sector. The entrepreneurs should be owners of an already developed e-agriculture/ICT4Ag application or platform.

Pitch AgriHack is an ambitious four-year project that complements CTA’s activities on ICT for agriculture. These include hackathons, incubations and promotion sessions organised within the framework of the AgriHack Talent initiative.

It complements and expands the on-ongoing AgriHack Talent programme, which supports youth ICT innovations and entrepreneurship in agriculture.

Agriculture is the future and Africa too. Agrotech is on the rise in Africa with more young Agropreneurs adopting technologies to scale and leverage this fundamental domain of human support.

Notwithstanding, Entrepreneurs should know about Pitch AgriHack West Africa whose ultimate goal is to contribute to the transformation of the agricultural sector and promotion of youth employment

The Technical Centre for Agricultural and Rural Cooperation (CTA), in collaboration with African Agribusiness Incubators Network (AAIN), Agribusiness TV, ProHaus Group (USA) and innovation spaces including Orange Fab (Côte d’Ivoire), Wennovation (Nigeria), EcoHub (Togo), Etrilabs (Benin), Suguba (Mali), CTIC Dakar (Senegal), CIPMEN (Niger), Woelab (Togo) and Jokkolab (Afrique), is launching the Pitch AgriHack West Africa 2017, in the framework of its AgriHack Talent Programme. This edition follows the successful organisation of the pilot edition Pitch AgriHack 2016.

Pitch AgriHack West Africa 2017 will:

  • provide a business training boot camp to selected start-ups
  • conduct a pitching competition
  • offer grants and facilitate access to investments, additional capacity building and promotional opportunities.

Two categories are available:

Early stage platform

This is for e-agriculture applications and platforms that have already been developed but still need software or business model improvements. Participants must be able to demonstrate the business potential and functional features of their applications or platforms.

Advanced platform

This category is open for e-agriculture applications and platforms that are already in operation and generating revenues.


Winning teams will receive from CTA a cash prize of up to €15,000, as well as promotional support, additional capacity building and networking opportunities. They may also benefit from funding or investments from supporters of Pitch AgriHack.

Application process for Pitch AgriHack

Start-ups will provide details on problems addressed, the technical solution proposed, key metrics, customer segments targeted, unique value proposition compared with the competition, cost structure, revenue streams and other business strategy inputs. They will also demonstrate that they are incorporated (registered in their countries) or are already about to close this process.

Selection process

Applications will be screened by teams of business experts and investors.

Key Dates

  • Launch of registration and nomination: check Get Involved
  • Deadline for registration and nomination: 09 July 2017
  • Announcement of selected finalist start-ups which will take part in the boot camp and pitching physical event (Final): by 04 August 2017
  • Boot camp and pitching events: 03 to 08 September 2017 In Côte d’Ivoire

The final and announcement of winners will be held during an international conference that will be held in Côte d’Ivoire in September 2017!

Apply or be a partner by sending a mail to

Harnessing The Power Of Facebook Groups

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facebook groups

If you scout for information and ideas on the most revered social media platform, chances are that you must belong to one or many Facebook Groups. We have long created communities around us which gather people of ‘one-mind’ together for the purpose of sharing ideas, information, resources, and even more.

Unfortunately, these immediate communities of ours are bound by physical barriers, limiting its members to a given geographical setting. What if we could reach more people (members) in other parts of the world and still have the ability to share our ideas and feelings with one another? Facebook has made it such an easy thing when it introduced Facebook Groups in 2010.

A Facebook group like any other normal one is an online community that enables users to share common interests and express personal opinions. It is a way of uniting people around a common cause to organize and share related content among them.

These online communities of friends and people you’ve never met before could be a phenomenal way of creating a community of support as well as a great way of building your business. Facebook groups are an invaluable way to attract new clients to your business if done appropriately and the good news is, it’s an absolutely free marketing tool that will enable you reach all your members easily unlike Facebook pages.

Its benefits are overwhelming and these groups wield power especially in the business and corporate world. Here is how powerful and influential Facebook groups can be:

  1. They help you built trust and affinity with your target audience
  2. Gain new clients for your business niche
  3. Establish yourself or your brand as an authority in your given field
  4. Understand areas in which people need assistance most. Once you know what your audience wants, it will guide you in crafting your programs and marketing messages better.
  5. As a customer service desk to provide help to customers and new clients which can take the form of E-mail communication, online chat or a help number.
  6. An avenue for promoting and marketing your products and services
  7. ‘Get-feedback-medium’

Facebook’s CEO and founder, Mark Zuckerberg realized the potential these groups could have in uniting the world; bringing the world closer together. He has therefore tapped into this opportunity by revisiting the company’s mission statement (which has always been a social one).

The social media platform has equally demonstrated in worth in providing a forum for people with specific concerns to be addressed. People use groups to discuss and expand on a plethora of issues that affect or interest the members of that given community.

After learning from the benefits that come with having a Facebook group, you may be eager to create one for your business and harness its potentials. Here’s how to create a group on Facebook.

Uniting people with similar interests, ideology or profession is the source of strength for most businesses as this gives them a direct link to their audience.  Facebook groups could prove a valuable asset, especially for African entrepreneurs considering many of them almost go unnoticed. So taking on these virtual communities is their best bet on getting their products and services out there to the world absolutely at no cost.


Mark Zuckerberg Thinks Connecting The World Isn’t Enough

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zuckerberg updates facebook's mission statement

Many of the world’s technological developments are geared towards solving societal problems and Facebook has spent dozens of years trying to accomplish a social mission –make the world more open and connected. Zuckerberg, however, believes Facebook’s bottom line isn’t just to link people around the globe together.

Facebook, the world’s most ubiquitous social media platform just made it possible for the world to get closer together by updating its mission statement, “To give people the power to build community and bring the world closer together.”

Facebook’s CEO, Mark Zuckerberg is updating its mission statement at a time when the social network received a torrent of criticisms for failing to check the spread of fake news and terrorist activities on its network.

Zuckerberg’s intention was made known in Chicago at the company’s very first “Community Summit”– a gathering of over 300 Facebook Group Administrators on June 22 which he believes is the best way to bring the world closer together. This, however, does not mean Facebook is shifting from connecting friends and family but rather, the company is refocusing its mission to enable people to connect with communities that matter to them.

This is just an extension of Facebook’s original mantra which was inspired by the increasingly decline of community participation around the world. The company’s CEO believes he’s got the right tool for this new job; Facebook Groups which offer people the opportunity to find common ground which enables them to become exposed to common information and ideas, connect more efficiently with like-minded individuals around the world.

Perhaps, one key benefit of being part of “meaningful groups” is the potential for that network to help members from a range of backgrounds and perspectives connect over shared values. According to Zuckerberg, of its almost 2 billion monthly users, about 1 billion are part of Facebook groups but only 100 million of users belong to what he describes as, “meaningful groups.”

Mark Zuckerberg’s initial objectives may have been motivated by political ambitions but whatever the case might be for this elaborate change in the company’s social mission, we may be able to understand in the future as things become clearer.

The company has explored artificial intelligence (AI) to identify users and groups trying to engage in terrorist activities and recruiting. On Thursday this week, the company rolled out a number of new AI tools to help Group administrators to better manage their ‘new communities’:

  • Group Insights, a real-time metrics panel
  • Membership request filtering tool which allows admins to organize requests through categories like gender and location
  • Removed member cleanup tool which enables admins to automatically delete former users’ data
  • Post-scheduling tool
  • As well as group-to-group-linking to allow admins recommend similar groups to their members which is aimed at helping sub-communities interact with each other.

These virtual communities which Mark Zuckerberg has expanded upon are expected to build more engaging environments for users with common ideas, beliefs and culture. These new group admin tools will act as Facebook’s monitoring weapon and control of counterfeit information and extremist activities.

Dr SEA Initiative: What You Should Know!

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Dr Sea Initiative

What is Dr. SEA Initiative?

Of the many initiatives hosted by the internet, one of the most outstanding is Dr SEA Initiative. An online health platform which provides medical education (meducation) to the masses.

In an attempt to promote healthy living through preventive medicine, Dr SEA Initiative offers basic health knowledge through videos with the language of communication as Pidgin English.

But why Pidgin English? Pidgin English to permit those with little knowledge of English language to comprehend information about their health that was once abstract to them. Alongside the Pidgin English videos are health articles which equally provide useful knowledge relating to our health.

Despite being an online based platform, Dr SEA Initiative engages in empowering people offline. Some of the most recent of such endeavors are the: Dr. SEA Initiative Food-Lifestyle – Health Workshop and the Dr SEA Initiative Health Essay Contest.

Dr. SEA Initiative Food-Lifestyle-Health Workshop

With non-communicable diseases like diabetes, cancer, obesity and heart-related diseases (stroke, heart attack) on a rise in both the rich and poor communities, there is a dire need for mass meducation. Meducation to raise awareness on the link between what we eat, the way we live our lives and development of these horrible non-communicable diseases, hence the workshop.

The objective of the Food-Lifestyle-Health workshop was triple-fold.

  1. Linking nutrition and the development of non-communicable diseases.
  2. Establishing links between lifestyle and development of non-communicable diseases.
  3. Creating a network between nutrition, lifestyle and health.

Dr SEA Initiative Health Essay Contest

The Dr SEA Initiative Health Essay Contest was a way of getting youths engaged in Meducation. The participants acknowledged the health challenges in their communities and proposed solutions to these problems. The winners had some financial incentive to ignite their attempt towards solving those problems.

Dr Sea Health Essay Contest Winners

Winners of the First Prize of the the Dr Sea Health Essay Contest

The essay competition was open to anyone with an interest in the future of health and care in African countries. Participants could be students of a health faculty, science communication or wider social and political issues. Or you may be a patient or care-giver who could use his/her own experience to help meducate the general public.

Participants of the Essay contest came from various African countries like Nigeria, Guinea, Togo and of course Cameroon. From more than a 100 essays, 5 were chosen as the winning essays and they addressed health challenges such as:

The next contest begins in December of this year.

Follow Dr SEA Initiative on Facebook stay up to date on health workshops and contests. And visit the website for valuable and empowering health content.

We Love to Meducate you.





Bongalo App Makes The House Search Process Easy

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Bongalo App Makes the House Search Process Romantic
 Finding a suitable apartment that matches your taste is now a child’s play in Cameroon with the Bongalo App. Bongalo is a mobile application that makes the house search process effortless in Cameroon.
Necessity has always been a drive for innovation in the history of mankind. Following the stress, Epafred Minuifuong the Co-founder of Bongalo App underwent on a house search process some years back in Bamenda caused him to think out of the box to solve the arduousness in the house search process in Cameroon.
Fred encountered tough times when he moved to Bamenda in 2015 as an intern at Quanteq Institute. It took this gentleman a time frame of 3 weeks of intensive search just to secure a room. A hectic experience it was, he told AfroHustler.
”What if there was an app that one could download from the play store and just scroll through and find houses to let, it would be easier for house hunters to find what they wanted since they would see varieties,” he whispered to himself.
Like any other solution oriented innovative young entrepreneur,  it occurred to him that so many people actually face this same problem. Epafred found a peculiar joy in  Developing Bongalo to solve this very big problem faced by many.

                         Epafred one of the brains behind the BONGALO App

However, this was the beginning of the dream. He walked up to his co-founder, Ndahing Pijenda shared his comprehensible vision and having faced a similar situation also, he bought it instantly.
Without delay, they went to work and here they are today to put smiles on the faces of house hunters.
Right now, he expresses profound satisfaction working with a dynamic team of young energetic guys, who all share the vision of Bongalo.

How the Bongalo App Works

The app helps to provide information about houses to let in the towns and cities of Cameroon. Someone in search of a house sits in the comfort of their homes and scrolls through a variety of houses and chooses which one to take based on price factors, locations, type, accessibility, etc.
This is impressive, isn’t it? The Bongalo App takes away all the Stress. It serves time and avoids that old way of moving from one-quarter to the other looking for houses to let. 
 With this app, a landlord can upload his facility to it with no sweat for exposure to tenants see and contact him if interested. This approach may sound more romantic to landlords as it offers greater exposure to houses (advertising).
As opposed to the traditional way of putting up signposts and notices which are not seen by everyone since not all tenants pass that way make Bongalo a call for attention. We are in a digital era filled with innovations. Let’s embrace the change and have a stress free life. Let us all go digital with Bongalo.
 Download Bongalo for Free Now!

Check Out The Latest Opportunity With GiftedMom Careers

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Check out the Latest Opportunity with GiftedMom Careers

GiftedMom may be your last bus stop if you have ever dreamed of working for a credible African startup that holds pregnant women in high esteem. Are you passionate about Communications; Community Management and Marketing? If so, then you are welcome to GiftedMom.

GiftedMom is a leading mobile health solutions provider in Africa. They leverage last mile technologies to provide pregnant women and new mothers access to health information and strengthen linkages to antenatal care.

Also, GiftedMom goes with a vision of  ”A world free of maternal and infant deaths”

GiftedMom is an excellent tech startup that guarantees career growth, bespoke learning and development opportunities for its staff. Being their Chief Content Officer is all that GiftedMom is expected of you.

If you’re  willing to impact this ever thriving startup with your meaningful contribution in the domain of  Content Officer then go ahead and read below what your role will be.

The Chief Content Officer (CCO) oversees all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour.

This individual is an expert in all things related to content and channel optimisation, brand consistency, segmentation and localisation, analytics and meaningful measurement.

The position collaborates with the departments of medical, public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer.


Ultimately, the job of the CCO is to think like a publisher/journalist, leading the development of content initiatives in all forms to drive new and current business.  This includes:

  • Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within the enterprise.
  • Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
  • The development of a functional content calendar throughout the enterprise verticals, and defining the owners in each vertical to particular persona groups.
  • Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
  • Integration of content activities within traditional marketing campaigns.
  • Gathering data and handle analytics (or supervise those who do) and make recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.
  • Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies.
  • Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics.
  • Establishing work flow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS.
  • Ensuring consistent global experience and implement appropriate localization/translation.
  • Participation in the hiring and supervising of content/story leaders in all content verticals.
  • Creation of a strategy for developing SMS/GIF/video outreach and advertising, apps, etc. as needed.
  • Work closely with company’s designer and medical team on all creative and branding initiatives to ensure a consistent message across channels.

Success Criteria

The CCO is measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects into the enterprise through the consistent development and deployment of content to each persona group.  Success criteria include:

  • Positive brand recognition and consistency across chosen published channels.
  • An increase in defined customer engagement metrics (measured by users taking the desired action…i.e. conversions, subscription, purchase, etc.).
  • Website and social media traffic growth.
  • Conversion metrics definition and growth.
  • Social media positive sentiment metrics.
  • Customer feedback and survey data.

Experience and Education Required

  • Bachelor’s degree in English/French/Journalism/Public Relations/Marketing and Communications or related communications field.
  • Some experience as a respected leader in multichannel content creation (publishing, journalism, digital marketing, etc.).
  • Experience with creating compelling messages for different target demographics.
  • Bilingual (strong knowledge of French and English)
  • Must have digital marketing knowledge.

– Being a mother and passionate about the work of GiftedMom is a plus.

Skills Required

The CCO requires a combination marketing and digital marketing mindset, with the most important aspect being to think “customer first”. In essence, the CCO is the corporate storyteller that must be empathetic toward the pain points of the customer. Specific skills required include:

  • Proven editorial and digital marketing skills. Outstanding command of the English and French.
  • The ability to lead and inspire large teams of creative personnel and content creators to achieve company’s stated goals.
  • Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
  • Clear articulation of the business goal behind the creation of a piece (or series) of content.
  • Leadership skills required to define and manage a set of goals involving diverse contributors and content types
  • Incredible people skills.
  • Fluency in web analytics tools (Google Analytics), social media marketing applications (HootSuite, Tweepi, etc.).
  • A willingness to embrace change and to adapt strategies on the fly.
  • Great powers of persuasion and presentation (Visio, PowerPoint)
  • Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
  • Able to screen out sales pitches and look for the relevant brand and customer story.
  • Comfortable with acting as the company’s spokesman and advocate via media appearances, interviews, sales calls, trade shows, etc.

You can’t learn how to swim by reading a book. Give it a try. Apply Now!